Revolution originally launched their Conceal & Define Foundation back in September 2018, and it won multiple beauty awards. It went insanely viral, and was popular for a very long time.
It looks like the original was actually discontinued, but the news is, it’s back; kinda. The Revolution Conceal & Define Soft Matte Full Coverage Foundation is a brand new and improved formula, keep on reading to find out more…
BUY HERE: ULTA / Revolution / Amazon
![Revolution Conceal & Define Soft Matte Full Coverage Foundation [New & Improved]](https://www.makeupmuddle.com/wp-content/uploads/2026/07/Revolution-Conceal-Define-Soft-Matte-Full-Coverage-Foundation-New-Improved.jpg "Revolution Conceal & Define Soft Matte Full Coverage Foundation 1")
The original Revolution Conceal & Define Soft Matte Full Coverage Foundation came in a glass bottle with a chunky doefoot applicator. It had super full coverage, and was a holy grail for many with oily skin, due to how longlasting it was, and the crazy good coverage helped those dealing with pigmentation, redness and blemishes.
It was such a popular foundation, they went on to launch the Conceal & Define Concealer, which again went viral and became a bestseller.
If you were gutted to be able to not find your Conceal & Define Foundation shades in stock for purchase in the last year, now we know why. It has been reformulated, and it looks like it might even be better than the original.
![Revolution Conceal & Define Soft Matte Full Coverage Foundation [New & Improved]](https://www.makeupmuddle.com/wp-content/uploads/2026/07/Revolution-Conceal-Define-Soft-Matte-Full-Coverage-Foundation-New-Improved-2.jpg "Revolution Conceal & Define Soft Matte Full Coverage Foundation 2")
“Full face, your way! 🤝
Full coverage, soft-matte finish and sweatproof wear that goes the distance 👀 Meet the new Conceal & Define Foundation 😍“
Revolution describe the new complexion launch as being “the iconic Conceal & Define Foundation you love now levelled up”, with a full coverage formula (just like the original), giving you a soft, soft-matte finish that will even your skintone, and help perfect the look of your skin throughout the day.
The Revolution Conceal & Define Soft Matte Full Coverage Foundation is £7.99/$8 for 23ml/0.78 fl.oz of product in a squeezy plastic tube.
Packaging is completely different to the original, which had a frosted glass bottle. This packaging format is a lot more convenient, especially for travel or for just having in your makeup bag, without having to worry about the glass smashing.
Revolution Conceal & Define Soft Matte Full Coverage Foundation is available in 40 “skin-true” shades, with a formula that blends seamlessly, while niacinamide, green tea and vitamin E help support comfortable wear throughout the day.
Key Benefits
- Full coverage payoff – high impact coverage to help even and perfect the look of your skin
- Soft matte finish – smooth, shine-controlling finish that still looks natural
- Skin-friendly formula – featuring niacinamide, green tea and vitamin E
With the launch of the new reformulated version of the foundation, Revolution have helpfully created this special shade chart, to help you find your perfect shade using your shade match from the original formula.
You can check your old perfect shade, and see which shade the brand recommend for the best shade match. Some shades haven’t changed though, like my shade was 0.2, and that would still be a 0.2 in the new formula.
As well as the new version of the foundation, they’ve also launched the Revolution Conceal & Define Full Coverage Concealer, which is also a reformulation of the old concealer, and both new reformulations are available right now.
BUY HERE: ULTA / Revolution / Amazon
All images belong to Revolution.
