There’s a big new lip launch from YSL, and it’s their YSL The Bold High Pigment Lipstick Collection. YSL lipsticks are iconic, and their Rouge Volupte Lipsticks are one of my favorite high-end lip formulas. This new range of lipsticks is all about the bold, intense pigment, and keep on reading to find out more…
“Bold color in one swipe. Ultra-pigmented satin lipstick with buildable shine finish. “
The YSL Rouge Pur Couture The Bold Lipstick collection features twelve beautifully intense pigment lipsticks, and the formula is described by YSL as being their most innovative formula yet, and the formula is enriched with Red Floral and Grape Oil to help lips feel comfortable, and moisturized for up to 10 hours.
Consumer Test Results
- 92% agree the Bold feels soft and silky on lips
- 98% agree the Bold glides effortlessly onto lips
- Up to 10 hour moisturized feel on lips
The signature finish is more reflective than a classic satin but more subtle than a high shine lip gloss. Choose the Bold for a provocative pop of color, daring daytime nude, or striking red lip.
- Define your lip contours with Touche Éclat All Over Brightening Pen (sold separately) before applying lip color for extra definition.
- Remove the cap and twist the bullet to expose the formula.
- Apply the lipstick directly to lips.
Each of the YSL Rouge Pur Couture The Bold Lipsticks are housed within a rectangular casing, with a gold chrome and black design, and the lipstick bullets are rounded, with a slanted tip.
The shape is surprising for such a pigmented lipstick formula. Usually, with the more pigmented, bolder lipsticks, you see a conventional pointed bullet shape, to allow for more precise application, and slanted bullets work well for more sheer lip formulas. So it’ll be interesting to read reviews, and see how the shape works for the super pigmented formula.
Trimethylsiloxyphenyl Dimethicone • C12-15 Alkyl Benzoate • Octyldodecanol • Hydrogenated Polyisobutene • Ci 77891 / Titanium Dioxide • Vp/eicosene Copolymer • Ethylcellulose • Paraffin • Polyethylene • Cera Microcristallina / Microcrystalline Wax / Cire Microcristalline • Peg-45/dodecyl Glycol Copolymer • Ci 77491 / Iron Oxides • Ci 77492 / Iron Oxides • Methyl Methacrylate Crosspolymer • Synthetic Wax • Ci 15850 / Red 7 • Trihydroxystearin • Vitis Vinifera Seed Oil / Grape Seed Oil • Triethoxysilylethyl Polydimethylsiloxyethyl Dimethicone • Isopropyl Titanium Triisostearate • Alumina • Ci 77499 / Iron Oxides • Aqua / Water / Eau • Tocopherol • Glycerin • Helianthus Annuus Seed Oil / Sunflower Seed Oil • Rosmarinus Officinalis Extract / Rosemary Extract • Papaver Rhoeas Petal Extract • Citric Acid • Sodium Benzoate • Potassium Sorbate • Parfum / Fragrance
The YSL Rouge Pur Couture The Bold Lipsticks are available in the following beautiful 12 shades;
- 01 Le Rouge
- 02 Wilful Red
- 04 Revenged Red
- 1971 Rouge Provocation
- 06 Reignited Amber
- 07 Unhibited Flame
- 08 Fearless Carnelian
- 09 Undeniable Plum
- 10 Brazen Nude
- 11 Nude Undisclosed
- 21 Rouge Paradoxe
- 12 Nu Incongru
I absolutely love the look of the shades in the range. There’s some really pretty and bold reds and berries, but also some super wearable nudes for all skintones. I also love how glossy all of the shades look on the lips, and the high pigment finish sounds amazing, and you can find all twelve shades right now.
Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty. In addition to Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!