Wet n Wild have launched a number of new primers this week, including the Wet n Wild Impossible Primer. In addition to the new primers, we’ve also seen the launch of the Wet n Wild MegaLast Incognito All-Day Full Coverage Concealer and Wet n Wild Brow-Sessive Brow Shaping Gel too.
Wet n Wild Impossible Primer
“Why Impossible? The Wet n Wild Prime Focus Impossible Primer is the first-of-its-kind SILICONE-FREE primer that turns imagination into innovation with breakthrough performance and benefits.
Mattifying AND hydrating? Yes! And let’s say it one more time for the people in the back! This breakthrough silicone-free formula features the silky, seamless application traditionally achieved with silicones, helps to simultaneously mattify and moisturize skin, and blurs the appearance of pores for a flawless soft-focus look.”
The Wet n Wild Impossible Primer features skin-loving ingredients like Gooseberry and Jeju Blossom Extract – a natural brightener, looking after the skin as well perfecting, and priming too. Offering the benefits of a silicone-based primer, without the silicone.
- Hydrating and mattifying shine control without drying skin
- Bouncy silicone-like texture WITHOUT the silicone
- Formulated with Jeju Blossom Extract, a natural brightener and moisturizer
The Wet n Wild Impossible Primer is $6.99 and is currently available from ULTA, and contains 25ml / 0.84 oz of product within a pastel pink, plastic, squeezy tube. Wet n Wild recommend applying a thin layer of primer over your sunscreen and under your makeup, and is available right here.