W7 have launched yet another lip gloss formula; the W7 Under The Influence Lip Gloss, which has launched today with five different shades. If you’d like to find out more about this lip launch, keep on reading…
W7 Under The Influence Lip Gloss
The W7 Under The Influence Lip Gloss collection includes the following shades;
- Love Spell
Right let’s start with the elephant in the room – the awful name. Under the influence is a terrible name for a beauty product, and it’s inappropriate considering the W7 demographic is likely to be teens considering their products are so affordable.
According to the Oxford Dictionary, under the influence means “affected by alcoholic drink or drugs” so it’s not appropriate to name a lip gloss that. Brands need to think about their product names, and not just choose those that are controversial in order to get more likes or views.
The six shades of the W7 Under The Influence Lip Gloss are £3.95 which is super affordable, and they have clear plastic tubes with doefoot applicators. Described as being a range of highly pigmented and stand-out shades that will give your lips the ultimate finish, and they’re available right now.