We have yet another new W7 launch, and this time it’s a primer. The W7 It’s Glow Prime Radiant Primer is one of many new W7 launches the last two weeks, with the three Bare All Palettes, Melon Madness Pressed Pigment Palette, Jelly Jewels Lip Masks, Bronze Brilliance Cheek Palettes and also the Total Eclipse Huda Beauty dupe too.
W7 It’s Glow Prime Radiant Primer
W7 never do the most descriptive claims, so they don’t have much to say to try to sell this primer, but it’s only £4.95 and currently available via the W7 website.
There isn’t any information on the amount of product you get for your money, but I love the packaging. The primer is packaged within a pink plastic tube, with a rose gold metallic pump.
It looks pretty luxe for a budget-friendly primer, and W7 like to create products that mimic higher end products, but I don’t believe the W7 It’s Glow Prime Radiant Primer is trying to ‘dupe’ a higher end product this time. However, I could be wrong and would need to try it to know for sure.
The W7 It’s Glow Prime Radiant Primer is said to apply as smooth as silky to the skin, and gives a faux-filter base, blurring imperfections whilst boosting your natural complexion.
It also has a watermelon scent, and has a ‘brown nude shade with pink undertones’ that supposedly blends to a clear, glowing, light coverage. This confuses me a little to be honest. Is it a primer or a tinted moisturiser?
Primers don’t provide coverage, and a brown nude shade with pink undertones that blends to clear sounds very confusing. It sounds like it could potentially be a tinted moisturiser, but I highly doubt it would blend to clear if it’s brown nude with coverage, so it’ll be interesting to see swatches to see what it actually looks like.
All images belong to W7.
Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty. In addition to Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!