Urban Decay surprised us all with the announcement of the Urban Decay x Prince Collaboration at the start of May. They initially teased the collection by sharing a video of a pair of eyes, and there were a lot of guesses about whom the eyes belonged to, but not many guessed it would be Prince.
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Urban Decay x Prince Collaboration
The Urban Decay x Prince Collaboration is a posthumous collection, as Prince very sadly passed away in 2016, and this collection is technically between Urban Decay and Prince’s Estate.
Urban Decay made this statement about the collection, and the inspiration behind it;
“@prince owned his looks unapologetically, never shy to live by his own rules. The elements in this collection will inspire fans and those getting to know Prince to live boldly and without limits.
The collection and the overall campaign was designed in close collaboration with key members of Prince’s artistic camp, including creative director Trevor Guy; his beloved muse and close friend, @damarislewis , who began touring with him in 2012; and renowned photographer/director Randee St. Nicholas who captured art for the campaign and was a close collaborator with Prince for three decades.“
The Urban Decay x Prince Collaboration is set to launch towards the end of May on the Urban Decay website, and it set to launch on the Sephora website on the 6th of June, and hopefully will also be available at other Urban Decay stockists in June too.
Urban Decay’s colour is ‘purple’ and Prince as known as being ‘The Purple One’ due to his love of the colour, and his iconic outfits, so it makes perfect sense for the brand to collaborate with Prince.
Prince was said to own his looks unapologetically, and was never shy to live by his own rules, and the elements within the Urban Decay x Prince Collaboration have been created to inspire fans, and help those get to know Prince if they don’t already.
The Urban Decay x Prince Collaboration features seven different products, including eyeshadow palettes, a face powder, a face makeup brush, a liquid highlighter and two pencil eyeliners. Let’s take a look at all of the products within the collection, keep on reading to find out more…
The first product within the Urban Decay x Prince Collaboration is the first of two eyeshadow palettes, and it’s the Urban Decay x Prince Let’s Go Crazy Eyeshadow Palette which is $55, and contains ten powder eyeshadows.
This palette has cardboard packaging, and is a cool toned eyeshadow palette, with a purple faux leather effect to the lid of the cardboard. The front of the palette features the Prince logo which is magnetised, to keep the palette closed, and the lid opens in two halves. Once you pull back each half, there’s a Prince eye on each half.
The shades inside the Urban Decay x Prince Let’s Go Crazy Eyeshadow Palette are;
- Alphabet St. (light-peach matte)
- Get Yo Groove On (lavender metallic with blue sift plus micro-pearl)
- When Doves Cry (white shimmer with violet reflective shift and purple + plus blue micro -pearl)
- Funknroll (violet satin with micro-shimmer
- Computer Blue (baby-blue matte)
- Raspberyy Beret (rich-pink metallic with violet micro-shimmer)
- DMSR (light-purple shimmer with light-blue reflective shift plus micro-shimmer)
- Baby I’m A Star (purple shimmer with multicolor micro-pearl)
- Delirious (purple metallic with pink micro-shimmer)
- Indigo Nights (baby-blue metallic with silver micro-shimmer)
Next up within the Urban Decay x Prince Collaboration is the second eyeshadow palette, and it’s the Urban Decay x Prince You Got The Look Eyeshadow Palette which is $55, and contains ten powder eyeshadows, just like the aforementioned palette within the collection.
Just like the other eyeshadow palette, this palette also has cardboard packaging, and is a warmer toned eyeshadow palette, with a black faux leather effect to the lid of the cardboard.
The front of the palette features the Prince logo which is magnetised, to keep the palette closed, and the lid opens in two halves. Once you pull back each half, there’s a Prince eye on each half.
The shades inside the Urban Decay x Prince You Got The Look Eyeshadow Palette are;
- Endorphin Machine (rich gold metallic)
- Love 2 the 9’s (warm mocha matte)
- Sexy Dancer (ivory matte)
- Groovy Potential (deep ultraviolet matte with gold micro-pearl)
- Shockadelica (red bronze metallic)
- Crystal Ball (ivory shimmer with gold plus ivory micro-pearl)
- Gett Off (rich bronze-orange metallic)
- Bold Generation (black matter with silver micro-pearl)
- The Artist (purple-indigo shimmer with gold, silver plus magenta micro-pearl)
- So Dark (rich black metallic)
Next up in the Urban Decay x Prince Collaboration, are two eyeliner pencils; the Urban Decay x Prince Kajal Liners, and the two shades are black and white, to help you achieve the monochrome liner look Prince often wore.
Each of the two eyeliners are $25, and they’re wooden stick liners, with tapered handles. Both shades are completely matte, and they look a little chunky, so you could use them on the lids to create a smokey eye look too.
Each liner in the Urban Decay x Prince Collaboration, contains 2.48g which is a lot of product for an eyeliner pencil, and they’re only $3 more expensive than their Glide On Eyeliner Pencils (which I love), which are less than half the product too.
The black shade is called So Dark, and the bright white shade is called When Doves Cry, which couldn’t be a more perfect name for a white eyeliner in a Prince collection.
Next up in the Urban Decay x Prince Collaboration, is the Urban Decay x Prince Liquid Highlighter, which is $32 and only available in one shade, and Urban Decay claim it’s a Universal shade, and has a shake to wake formula, so I assume it has quite a watery consistency.
It contains 40ml / 1.35 oz, and is packaged within a matte black squeezy tube, and a gold Prince logo on the front. The tube has a nozzle, so you can squeeze out exactly how much you need.
“This limited-edition illuminator is ultra lightweight and blends seamlessly for radiant, dewy skin. It can be used all over or to brighten and highlight specific areas like your cheekbones, décolletage, arms, or legs.“
The Urban Decay x Prince Collaboration features a repromote, and that’s the Urban Decay x Prince All Nighter Waterproof Setting Powder, which is part of their permanent range. It usually has a silver metallic compact, with raised water droplets, but for the Urban Decay x Prince Collaboration, it’s had a Prince makeover.
The power is $34, and is housed within an all black compact, with the same faux leather effect on the lid, like the eyeshadow palettes. Even though the powder looks quite deep in these images, it’s supposedly Universal Translucent, with a vegan formula controlling shine for up to 11 hours on the face and body.
“This limited-edition pressed powder goes on translucently to set your makeup with a waterproof and matte finish that lasts. The long-lasting vegan makeup formula blurs pores and blocks oil and shine while extending the life of your foundation and makeup.“
The very last piece within the Urban Decay x Prince Collaboration is a makeup brush, which feels a little random as it’s a face brush, and not an eye brush to use with the two eyeshadow palettes.
This limited edition makeup brush is $28, and is called the Urban Decay x Prince Multitasker Face & Body Brush, with a black handle and ferrule, with black synthetic bristles.
“This limited-edition face-and-body brush is densely packed with fluffy, super-soft bristles. Its versatile design means it can be used wet or dry anywhere on the face and body. The brush can be used to apply and blend everything, including foundation, blush, bronzer, highlighter, and setting powder.”
So that’s everything within the Urban Decay x Prince Collaboration. Looking at social media, the collection appears to have had really mixed reactions. Some absolutely love it, and some believe the collection doesn’t do The Artist justice. If you do love the look of this collection, it’ll be available right here.
BUY HERE: ULTA / Urban Decay US / Urban Decay UK / Sephora / Nordstrom / Macy’s / Beauty Bay
All images belong to Urban Decay.

Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty – I have been a beauty writer since 2012.
As well as owning Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!