The Urban Decay Wild Lash Plant Powered Volumizing Mascara has launched this week, alongside the brand new Urban Decay Wild Greens Eyeshadow Palette. The palette and mascara are said to be ‘plant-powered’, with a vegan, 99% naturally derived formula.
“Treat your lashes to Urban Decay Wild Lash Plant-Powered Volumizing Mascara. A vegan, 99% naturally derived formula packed with lash-loving ingredients that deliver volume and incredible lift.“
The Urban Decay Wild Lash Plant Powered Volumizing Mascara is $26 and contains 0.32 oz of product within a metallic green tube.
Just like the eyeshadow palette, the mascara has an eye, snake and botanical print on the packaging. I get the whole vibe Urban Decay are going for, as they’re designed to be vegan.
I just feel like the packaging on the mascara and palette isn’t as luxe as their usual packaging designs, and the price isn’t lower for having basic packaging.
- A plant-powered vegan mascara formula that delivers buildable volume and lift for up to 16 hours of long-lasting wear.
- The quick-drying, 99% naturally derived makeup formula is smudge, transfer and flake resistant, providing long-lasting wear that feels soft and lightweight on your lashes.
- Plus, it won’t clump or glob and can be removed gently and easily. Get ready to go wild for Wild Lash!
- Brush Benefits: The bio-based fibers are made from castor beans.
The Urban Decay Wild Lash Plant Powered Volumizing Mascara is described as having a bio-based, leaf-shaped brush which claims to lift, fan, and volumize every lash from root to tip, delivering 10.7x more volume, 64% more lift, and 40% more curl, and it’s available right now.
Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty. In addition to Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!