UOMA Beauty have unveiled their first ever mascara; the UOMA Beauty Drama Bomb Extreme Volume Nourishing Mascara. The brand’s founder Sharon Chutuer developed the mascara as an answer to her own frustrations, that there were no beauty brands creating mascaras for people of colour’s lashes.
UOMA Beauty Drama Bomb Extreme Volume Nourishing Mascara
“It’s a shame that in 2020 we are still talking about the needs of [people] of color being ignored,” Chuter says. “[People] of color tend to have short lashes–whether it is the Black woman with short lashes that curl up tightly or the Asian woman with straight and short lashes. This is why this is a game-changer. It is suitable for all lash types–short, long, straight, or curly.” – Byrdie
The UOMA Beauty Drama Bomb Extreme Volume Nourishing Mascara is said to be packed with castor, avocado, and golden jojoba oils to help promote the growth and moisture of your natural lashes.
Featuring a smudge proof and water-resistant formula that has been created with 100% vegan and cruelty free synthetic beeswax and rice wax that glides on smoothly adding volume and length to every lash without the hassle of applying falsies. Described as being like a vegan lash lift in a bottle!
The unique hourglass-shaped wand easily delivers our extreme volumizing formula from the root to the tip of each lash, helping to define and lift your gaze for ultimate showgirl glam.
- Avocado Oil – Pressed from fresh avocados; Helps to strengthen hair while preventing breakage and lash shedding.
- Castor Oil – Tried and true beauty secret that helps to nourish and promote lash growth.
- Golden Jojoba Oil – Known for its intense moisturizing and rejuvenating properties, it’s rich in vitamins and helps to promote thicker lashes.
- Rice Wax & Synthetic Beeswax – Rice wax creates a flawlessly smooth and creamy vegan formula while synthetic beeswax helps to volumize.
The UOMA Beauty Drama Bomb Extreme Volume Nourishing Mascara is available in two different sizes, with a full size for $19.50, and also a mini size for $10.95 for those that fancy trying the mini size before purchasing the full sized version.
I really like the look of the natural bristle, hourglass shaped wand as it looks like it would be effective at catching every lash, and adding both curl and volume in one, and is available right now.