Tower 28 Beauty are the latest brand to launch a brand new lip product. The Tower 28 Beauty JuiceBalm Vegan Tinted Lip Balms is their first new launch of 2023.
There were rumors that the Tower 28 Beauty OneLiner Multi-Liners launched this month, but I wrote about them back in August, when they first launched at Credo.
Tower 28 Beauty JuiceBalm Vegan Tinted Lip Balms
“Formulated with a nurturing shea butter base, each shade is made with good-for-you ingredients derived from fresh produce like mango seed oil, vitamin E, and vitamin C. This soft, cushiony balm glides on lips and gives the perfect dewy sheen.“
The Tower 28 Beauty JuiceBalm Vegan Tinted Lip Balms are a range of chunky tinted lip balms, in a stick format (similar to the now discontinued Revlon Just Bitten Kissable Lip Stains).
Tower 28 Beauty describes the formula as being a buttery smooth, vegan, tinted lip balm boosted with healthy ingredients and bursting with juicy color.
There are four different shades to choose from, and each of the four shades have color co-ordinated packaging to match the shade of the tinted lip balm, with a Clean At Sephora approve formula.
Key Ingredients
- Shea Butter: Boosts lip hydration and soothes skin.
- Marula Oil: A rich antioxidant to moisturize and soften lips.
The four shades of the Tower 28 Beauty JuiceBalm Vegan Tinted Lip Balms are;
- Mix – juicy sheer nude
- Drink – juicy berry
- Shake – juicy sheer pink
- Squeeze – juicy coral
Two of the four shades are described as ‘sheer’ (Mix and Shake), with the other two being a lot more vivid (Squeeze and Drink). Each tinted lip balm is $16 for 0.09 oz / 2.7 g of product, and they’re available right now.
All images belong to Tower 28 Beauty.

Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty. In addition to Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!