New Too Faced launch time, and it’s the Too Faced Lady Bold Lipstick Collection. Now, this collection is a little puzzling than the average new lipstick collection, because the co-founder of Too Faced shared back in February, that the brand was launching the Too Faced Lady Balls EM-Powering Lipstick Collection.
When this announcement was made, there was a lot of criticism across social media for the ‘Lady Balls’ name, and it went down like a lead balloon in all honesty. But, it looks like the brand might have renamed the lipsticks, and now they’re the Too Faced Lady Bold Lipstick Collection?
BUY HERE: ULTA / Selfridges / Target
Too Faced Lady Bold Lipstick Collection
The above image was shared back in February, as were some of the shade names, but the Too Faced Lady Bold Lipstick Collection actually features completely different names, but identical packaging.
So it’s hard to know if they scrapped the Lady Balls collection entirely (including the shades), or if the Too Faced Lady Bold Lipstick Collection is launching as well as the Too Faced Lady Balls EM-Powering Lipstick Collection, but I think that’s very unlikely.
It is almost certain, Too Faced scrapped the Lady Balls name, as it was deemed as being offensive to many, and the formula has now been renamed to be the Too Faced Lady Bold Lipstick Collection and the Lady Bold Lip Liners too, but I don’t think people are going to forget its previous name.
“Let your lips do the talking without ever saying a word! An advanced concentration of our EM-POWERING pigments with an ultimate lightweight comfortable texture for bold, outspoken fully loaded color with a soft-as-a whisper feel.“
The Too Faced Lady Bold Lipstick Collection features eight different shades, and they’re going to be $24 once they officially available. The component is identical to the Lady Balls Lipsticks, except they’ve swapped the lids, and replaced them to say Bold instead of Lady Balls.
Key Benefits
- Longwearing for 12 hours
- Smooths appearance of lip lines
- Feather-resistant
- Non-bleeding
- Creamy texture
- Glides on smoothly
- Lightweight formula
- Comfortable wear
- Paraben-free
- Cruelty free
The Too Faced Lady Bold Lipstick Collection includes the following eight super pigmented shades;
- Comeback Queen
- Hype Woman
- I’m Thriving
- Lady Bold
- Level Up
- Rebel
- Trailblazer
- Unafraid
Each of the eight lipsticks have chrome effect plastic casing, with seven of the shades having baby pink packaging, but the Lady Bold shade is the only shade in bright red packaging.
The lipsticks also feature a heart shaped bullet, which is different, and hopefully it’ll make application easy. All of the shades are super pigmented, and opaque according to these swatch photos, and to go with the lipsticks, there’s also the Too Faced Lady Bold Lip Liner collection too.
BUY HERE: ULTA / Selfridges / Target
All images belong to Too Faced.

Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty – I have been a beauty writer since 2012.
As well as owning Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!