Super exciting news on a Friday.. Too Faced have launched a brand new foundation right here. The Too Faced Born This Way Matte 24 Hour Foundation is the newest addition to the Too Faced Born This Way family.
If you'd like to find out all about this exciting new foundation launch, keep on reading…
Too Faced Born This Way Matte 24 Hour Foundation
The Too Faced Born This Way Matte 24 Hour Foundation is launching at Sephora, via their website on the 27th of July and will be available instore from the 30th of July so we don't have long to wait which is fantastic.
There's nothing worse than a new product being revealed, and us having to wait a few weeks or months for it to launch for sale. It'll launch at other Too Faced stockists around the same time too, so I'll keep this post updated.
The Too Faced Born This Way Matte 24 Hour Foundation is $40 and contains 1 oz / 30 mL of product within a beautiful, frosted glass bottle with a black and gold pump.
The packaging is similar to the old version of the Born This Way Foundation, except this bottle is slender and taller in comparison, but it keeps in with the Born This Way aesthetic.
This new Too Faced Born This Way Matte 24 Hour Foundation is said to be a “life-proof” foundation that controls oil and keeps you looking flawless for up to 24 hours, and is suitable for those with oily, normal, dry and combination skin types.
Offering a matte formula that stays completely true to colour, whilst covering up imperfections to reveal the all-day, shine-free look of naturally flawless skin.
- Coconut Water: Aids in delicately replenishing skin’s moisture levels.
- Alpine Rose: Empowers skin’s health and resilience.
- Hyaluronic Acid: Gives a smoother, more youthful appearance.
It boasts of a lightweight formula providing medium to full, yet buildable coverage with a non-acnegenic, waterproof, oil free and transfer resistant formula which sounds amazing.
Clinical Results – In a 1-week study of 107 women:
– 96% said this foundation feels weightless on skin
– 99% said this foundation blurs away imperfections
– 93% said this foundation provides undetectable coverage
- Using the Mr. Perfect Foundation Brush (sold separately), a sponge, or fingers to blend from the centre of the face outward.
- Repeat for more coverage.
Water/Aqua/Eau, Cyclopentasiloxane, Trimethylsiloxysilicate, Methyl Trimethicone, Butylene Glycol, PEG/PPG-18/18 Dimethicone, Magnesium Sulfate, Polyglyceryl-3 Diisostearate, Tribehenin, Phenyl Trimethicone, Silica, Sodium Hyaluronate, Tocopheryl Acetate, Cocos Nucifera (Coconut) Fruit Juice, Cocos Nucifera (Coconut) Liquid Endosperm, Rhododendron Ferrugineum Extract, Glycerin, Lecithin, Dimethicone, Methicone, Disodium Phosphate, Xanthan Gum, Propylene Carbonate, Disteardimonium Hectorite, Cellulose Gum, Laureth-7, Polymethylsilsesquioxane, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Dehydroacetate, Phenoxyethanol, [+/- Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499)].
The Too Faced Born This Way Matte 24 Hour Foundation is available in 35 different shades, and I've included swatches of the Too Faced Born This Way Matte 24 Hour Foundation shown above with the lightest shade being Cloud and the deepest shade being Ganache.
- Warm Nude
- Golden Beige
- Light Beige
- Natural Beige
- Warm Beige
- Warm Sand
- Butter Pecan
- Spiced Rum
I'll update this post as and when further information is revealed.