There’s a brand new addition to the Too Faced Born This Way Collection, and it’s the new Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer.
This launch is the first launch from Too Faced since Jerrod Blandino and Jeremy Johnson stepped away from Too Faced, and the new CEO; Tara Simon stepped in. If you’d like the full low-down on this new concealer, keep on reading…
The Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer is the newest concealer in the Born This Way collection.
There’s already the Born This Way Super Coverage Multi-Use Concealer, which is marketed as being a super perfecting, natural finish concealer/makeup hybrid.
I own the Too Faced Born This Way Super Coverage Multi-Use Concealer, and it’s very much a high coverage concealer.
Whereas this new Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer is designed to be more of a lightweight, illuminating concealer for under the eyes, rather than offering full coverage for imperfections.
Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer Swatches
The Too Faced Born This Way Ethereal Light Concealer is available in 18 different shades, and is $29. The shades on offer are;
|Sugar||Fairest with Rosy Undertones|
|Milkshake||Fairest with Neutral Undertones|
|Vanilla Wafer||Fair with Golden Undertones|
|Oatmeal||Fair with Rosy Undertones|
|Buttercup||Light with Neutral Undertones|
|Graham Cracker||Light with Golden Undertones|
|Butter Croissant||Light Medium with Golden Undertones|
|Pecan||Light Medium with Neutral Undertones|
|Cafe Au Lait||Medium with Rosy Undertones|
|Biscotti||Medium with Golden Undertones|
|Honeybun||Tan with Rosy Undertones|
|Gingersnap||Tan with Golden Undertones|
|Honey Graham||Tan with Neutral Undertones|
|Caramel Drizzle||Deep with Golden Undertones|
|Chocolate Truffle||Deep with Neutral Undertones|
|Milk Chocolate||Very Deep with Golden Undertones|
|Hot Cocoa||Very Deep with Golden Undertones|
|Espresso||Deepest with Rosy Undertones|
Too Faced have given us this helpful chart, to help you find your correct shade match in the Too Faced Born This Way Ethereal Light Smoothing Concealer, if you already use the original Super Coverage version of the Born This Way Concealer.
In the photo above, you can see the Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer has done an amazing job at brightening the under-eye area, with enough coverage to cover any darkness, but also making the eyes look brighter.
Too Faced don’t already have an illuminating concealer, so it makes sense that they’d add one to their range.
This concealer has also been designed with a teardrop shaped doefoot applicator, allowing you to precisely apply the concealer, without applying too much, and it’s available right now.
Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty – I have been a beauty writer since 2012.
As well as owning Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!