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Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer [Swatches, Claims + More]

There’s a brand new addition to the Too Faced Born This Way Collection, and it’s the new Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer.

This launch is the first launch from Too Faced since Jerrod Blandino and Jeremy Johnson stepped away from Too Faced, and the new CEO; Tara Simon stepped in. If you’d like the full low-down on this new concealer, keep on reading…

BUY HERE: Sephora / Too Faced

Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer [Swatches, Claims + More]

Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer

The Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer is the newest concealer in the Born This Way collection.

There’s already the Born This Way Super Coverage Multi-Use Concealer, which is marketed as being a super perfecting, natural finish concealer/makeup hybrid.

Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer [Swatches, Claims + More]

I own the Too Faced Born This Way Super Coverage Multi-Use Concealer, and it’s very much a high coverage concealer.

Whereas this new Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer is designed to be more of a lightweight, illuminating concealer for under the eyes, rather than offering full coverage for imperfections.

Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer Swatches

Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer [Swatches, Claims + More]

The Too Faced Born This Way Ethereal Light Concealer is available in 18 different shades, and is $29. The shades on offer are;

Sugar Fairest with Rosy Undertones
Milkshake Fairest with Neutral Undertones
Vanilla Wafer Fair with Golden Undertones
Oatmeal Fair with Rosy Undertones
Buttercup Light with Neutral Undertones
Graham Cracker Light with Golden Undertones
Butter Croissant Light Medium with Golden Undertones
Pecan Light Medium with Neutral Undertones
Cafe Au Lait Medium with Rosy Undertones
Biscotti Medium with Golden Undertones
Honeybun Tan with Rosy Undertones
Gingersnap Tan with Golden Undertones
Honey Graham Tan with Neutral Undertones
Caramel Drizzle Deep with Golden Undertones
Chocolate Truffle Deep with Neutral Undertones
Milk Chocolate Very Deep with Golden Undertones
Hot Cocoa Very Deep with Golden Undertones
Espresso Deepest with Rosy Undertones

Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer [Swatches, Claims + More]

Too Faced have given us this helpful chart, to help you find your correct shade match in the Too Faced Born This Way Ethereal Light Smoothing Concealer, if you already use the original Super Coverage version of the Born This Way Concealer.

Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer [Swatches, Claims + More]

In the photo above, you can see the Too Faced Born This Way Ethereal Light Illuminating Smoothing Concealer has done an amazing job at brightening the under-eye area, with enough coverage to cover any darkness, but also making the eyes look brighter.

Too Faced don’t already have an illuminating concealer, so it makes sense that they’d add one to their range.

This concealer has also been designed with a teardrop shaped doefoot applicator, allowing you to precisely apply the concealer, without applying too much, and it’s available right now.

BUY HERE: Sephora / Too Faced

All images belong to Too Faced.