Tarte are on a roll with their SEA collection launches, and the Tarte SEA HydroFlex Serum Foundation has been revealed today as being their latest offering. We’ve seen a lot of new Tarte launches in the last couple of months.
So I would imagine they’re playing catch up with postponed and pushed back launches from 2020, but I’m not complaining. It’s fun to see so many new launches, and I love Tarte base products, so keep on reading to find out all about this new foundation.
“Meet tarte’s medium-coverage skin-care serum foundation that hydrates and perfects!
HydroFlex Serum Foundation features a flexible tube with needle-nose applicator for controlled application, feels weightless, and gives a natural-looking finish that looks and feels like your skin.
It’s formulated with niacinamide, algae extract, kelp extract, sodium hyaluronate, sea daffodil extract, ginseng extract, and hyaluronic acid.”
The Tarte SEA HydroFlex Serum Foundation originally launched on QVC exclusively, which appears to be where Tarte preview all of their new launches now, before they eventually end up on their own website.
It’s on sale for $39, and comes with a full size of the foundation and includes a special blending brush. If you were to purchase the foundation and brush individually, it’d set you back $67, so it’s a really great price, and is available on 5 Easy Pays of $7.80 too.
The Tarte SEA HydroFlex Serum Foundation comes in a total of 32 shades going from fair to deep, and the palest shade available is 8S Porcelain Sand, and the deepest shade is 62N Espresso Neutral.
This foundation provides feather-light medium coverage with a natural finish that looks and feels like your skin. The super serum complex visibly brightens, smooths, and hydrates for up to 12 hours, while Hydroflex™ Technology moves with skin so it never cakes or creases. The foundation also easily covers imperfections and minimizes the look of pores, fine lines, and wrinkles.
Tarte describe the formula of their new foundation as being enriched with sea daffodil, marine plants, vitamin E and water, for a skincare serum formulation, which feels weightless and natural, and you can check out the new foundation right here.