Tarte have launched yet another new base product, and it’s the Tarte Amazonian Clay Gem Powder Foundation. We literally saw Tarte launch a new foundation this week already, and it’s the Tarte Shape Tape Cloud Coverage Foundation.
So it’s kinda crazy to see yet another foundation launch so soon, but keep on reading to find out more about the Tarte Amazonian Clay Gem Powder Foundation…
“From tarte, Amazonian Clay Gem Star Powder Foundation is a loose powder foundation that delivers full, natural-looking coverage for a gorgeous, youthful-looking complexion. The silky-soft powder diffuses the look of imperfections and won’t cake or settle into fine lines, wrinkles & pores, leaving your skin looking gorgeous.“
The Tarte Amazonian Clay Gem Powder Foundation is a talc-free, loose powder foundation, which is described as having a natural finish on the skin. Offering a featherlight, full coverage with a natural, not flat finish.
Tarte claims the new loose powder foundation will blur the appearance of pores, fine lines and even wrinkles. Its name “Gem” refers to the ‘triple-gem complex’ which has been created to nourish, protect and brighten the skin.
Triple Gem Complex
- Ruby Powder – nourishes
- Smithsonite – protects
- Tourmaline – brightens
Tarte Amazonian Clay Gem Powder Foundation claims to offer up to 24 hours of wear time, and claims to not cake, flake or fade during the day, delivering a soft-focus, airbrushed effect on the skin, whilst the Amazonian Clay absorbs any excess oils and shine.
The shade range, yet again, isn’t great. I thought Tarte had learnt their lesson after the backlash on their ridiculous fifteen-shade range on the Shape Tape foundation back in 2018, as they’ve given us just eighteen shades on this new launch.
Even their other Tarte Shape Tape Cloud Coverage Foundation has a small shade range (just 21), so it’s a real shame to see the brand care so little about inclusivity. They have the money and the know-how to do an inclusive shade range, but they choose not to.
They can “do” inclusive, as their Shape Tape foundation now has 50 shades, so it’s absolutely not good enough that their new foundations have less than 20 shades, and this particular foundation doesn’t go pale or deep enough. In 2021, there’s no exclusive for less than 30 shades from any brand.
So it’s not a product I will be able to try myself, as my skin’s too pale for their lightest shade “12N Fair Neutral” and their deepest is “60H Mahogany Honey”. If, however, you are lucky enough to find a shade that matches you, it’s available right here.