Suva Beauty have revealed their latest launch; the Suva Beauty We Make Rainbows Jealous UV Hydra FX Collection, which has been created to celebrate Pride month. Suva Beauty are best known for their water-activated cake liners, and this new collection is an amazing six-piece set.
The Suva Beauty We Make Rainbows Jealous UV Hydra FX Collection is a limited edition bundle set, with a rainbow theme and when it was first revealed, there was some controversy about the launch.
When they first announced the collection, the brand didn’t mention anything about donating to LGBTQIA2S+ charities, and some called it ‘rainbow capitalism’, where a brand launches a product to take advantage of it being Pride Month, but without donating any proceeds to charities.
Since the backlash, the brand released a statement to say that they have a giving back initiative called Rainbow Relief which they donate to all year round, but it has upset some people. On the other hand, some are commending the brand for donating all year round, and not just for one single launch.
The Suva Beauty We Make Rainbows Jealous UV Hydra FX Collection is $45 / £35 and features six shades of their popular UV Hydra FX Liners, which are water-activated and the neon cake liners glow underneath UV light as shown below.
The six shades within the Suva Beauty We Make Rainbows Jealous UV Hydra FX Collection are;
- Bomb AF
- Acid Trip
- Dance Party
- Fanny Pack
- Grape Soda
To use the liners, they’re solid powders within little acrylic jars, and they’re water activated. You just add a couple of drops of water to the pan, and swirl your brush around to create a liquid liner, and apply to the skin. They’re also smudge-resistant and are transfer-proof too, and it’s a limited edition set, which is available right here.