Jo Malone are a super popular beauty brand, with luxurious candles, fragrances, bath and body products as well as home fragrance. The Superdrug Bloom Body Mist Collection has been created to be similar to Jo Malone, but are they any good?
Superdrug Bloom Body Mist Collection
Dupe culture is big business within the beauty world, with many brands such as Revolution, Technic and W7 creating products to purposefully mimic higher end brands.
Whilst there’s the question if this is fair on the higher end brands that have spent time and money perfecting the formulas, and creating their packaging for a drugstore brand to try to imitate.
However these more affordable brands allow those on a budget, or just those who don’t want to spend £50 on a palette, the opportunity to try the formula or shades without spending masses of money.
Superdrug haven’t been exactly subtle in their attempt to copy the Jo Malone range. Fragrance names are almost copied but swapped around, and the branding is extremely similar.
The Bloom collection originally launched as part of the Superdrug Christmas gift range for 2018, but it obviously proved to be popular for them, as they’ve since created a whole Bloom collection.
The Superdrug Bloom Body Mist Collection is the newest range of products, and consists of four perfumes body mists, each costing £4.99 and containing 150ml. The four fragrances within the Superdrug Bloom Body Mist Collection are:
- Driftwood and Sea Salt
- Pink Peony and Cashmere
- Dark Berry and Jasmine
- Orange, Rose and Amber
Superdrug Driftwood and Sea Salt Body Mist
“A contemporary classic fragrance combining amber and fresh notes of bergamot, infused with notes of sandalwood.”
Superdrug Bloom Orange, Rose and Amber Body Mist
“A contemporary classic fragrance combining zesty orange with delicate rose and water lily, infused with sandalwood and Amber.”
Superdrug Bloom Pink Peony and Cashmere Body Mist
”A contemporary classic fragrance combining fresh notes of tropical fruits and red apple with floral scents of jasmine and neroli blossom.”
Superdrug Bloom Dark Berry and Jasmine Body Mist
“A contemporary classic fragrance with notes of cassis, apple and cardamom entwined with jasmine and violet, layered over a musk base.”
The Superdrug Bloom Body Mist Collection are all packaged within white plastic bottles, with coloured labels on the front with minimal branding. Jo Malone are very simplistic with their designs, so the Superdrug Bloom Body Mist Collection are different in that they’re colourful.
The body mists are quite strong initially when you first spray them, but the scents do fade quite quickly within a couple of hours. Jo Malone don’t do body mists like this, so I can’t draw complete comparisons for this particular product.
For the fragrances though, there’s just no comparison unfortunately. As much as I’d love to be able to say the Superdrug Bloom Body Mist Collection smell identical to the Jo Malone iconic fragrances, but sadly they really don’t.
My favourite scent from the range would have to be the Pink Peony and Cashmere, as it’s a sweet floral and feminine fragrance. It’s nice, good for everyday wear but it’s not terribly unique, and it fades within an hour on both my skin and on clothing too.
I would personally recommend the Impulse Body Mist range over these, as the scents are a lot nicer and the fragrance lasts a lot longer too – plus they’re only £1 more expensive.
Even though these Bloom mists are only £4.99 each, to me it’s just not worth it as they fade so quickly and the individual fragrances aren’t very pleasant either which is a massive shame.
So overall, the Superdrug Bloom Body Mist Collection are definitely not Jo Malone dupes or even similar unfortunately, and they’re not body mists I’d personally recommend trying.
All images belong to Superdrug.
Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty – I have been a beauty writer since 2012.
As well as owning Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!