Stila have launched their holiday collection this week, as well as the Stila Perfect & Project Eyeshadow Primer. It doesn't appear that the new eyeshadow primer is part of their Christmas collection, so it feels a little random to launch a single eyeshadow primer at the same time as their Christmas gift sets, but like many brands, they're probably still playing catch up.
Stila Perfect & Project Eyeshadow Primer
The Stila Perfect & Project Eyeshadow Primer is $24 and has been designed to help amp up your eyeshadow shades with its colour intensifying formula which is free from waxes. Stila claims that this primer is thinner than its counterparts and once it dries, you won't know it's there until you top it off with shadow.
The Stila Perfect & Project Eyeshadow Primer promises to be weightless, and protects with thin film formers helping to prevent your eyeshadow from creasing, but also defend the eyelids from any potential staining.
It's also said to ‘project', with the depth and opacity of the nude shade creating a blank canvas, intensifying a shadow's shade factor for a brilliant, fresh look all day.
Apply the primer to the eyelid with one swipe, let dry. Use your finger or firm brush in a tapping motion to blend edges and set. Layer on your favourite shade.
Isododecane, Cyclopentasiloxane, Trimethylsiloxysilicate, Silica, Disiloxane, Polybutene, Kaolin, Synthetic Beeswax, Disteardimonium Hectorite, Silica Silylate, Propylene Carbonate, Aluminum Hydroxide, Phenoxyethanol, Caprylyl Glycol, Tocopheryl Acetate, Ethylhexylglycerin, Hexylene Glycol. Yellow 5 Lake (CI 19140), Iron Oxides (CI 77491), Titanium Dioxide (CI 77891).
Usually I'd find an eyeshadow primer to be a somewhat boring new launch, but the swatches of the Stila Perfect & Project Eyeshadow Primer compared to no primer with an eyeshadow layered over the top look impressive.
I don't think any beauty addict *needs* an eyeshadow primer, as concealer works well, but the idea of a primer which would protect against staining definitely appeals to me.
More and more brands are using pressed pigments in their palettes, which are notorious for staining, so a primer like this would be ideal for those stain-prone shadows.