It feels as if it's been ages since Soap & Glory launched any new makeup products. In fact, it feels like ages since they launched any new products. 2019 was the year that they introduced their haircare range, but apart from that, the brand has been pretty quiet.
Soap & Glory products are sold in Boots here in the UK, but they're also sold in Walgreens in the US too. Hopefully the reason why they were so quiet last year, was because they were developing new and exciting products for 2020, and they've already started the year with a new launch; the Soap & Glory Glow & Dew It Luminous Concentrate Elixir.
Soap & Glory Glow & Dew It Luminous Concentrate Elixir
The Soap & Glory Glow & Dew It Luminous Concentrate Elixir allows you to customise your radiance thanks to the concentrated drops, which you can add to both your moisturiser or your foundation. You can layer them over the top of your makeup for an all day glow, with squalane, vitamin E, jojoba seed oil and hyaluronic acid.
Add a few drops to foundation or moisturizer to boost radiance or dab a few drops to the high points of the face to complete your look.
Hydrogenated polyisobutene, Mica, Hydrogenated styrene/isoprene copolymer, Polymethylsilsesquioxane, Simmondsia chinensis (Jojoba) seed oil, Squalane, Tocopheryl acetate, Glycine soja (Soybean) oil, Ethylhexyl palmitate, Pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, Trihydroxystearin, Glycyrrhiza glabra (Licorice) root extract, Sodium hyaluronate, CI 77891 (Titanium dioxide), CI 77491 (Iron oxides)
The Soap & Glory Glow & Dew It Luminous Concentrate Elixir is £10.50 and contains 10ml, which is a small amount of product for the price.
To put it into perspective, the Barry M Liquid Chrome Highlighters are £6.99 and contain 12ml, but these Soap and Glory liquid illuminator drops do claim to have skincare benefits, whereas the Barry M version doesn't. Although the big difference between the two products is down to the shades.
There is no mention of a shade name of the Soap & Glory Glow & Dew It Luminous Concentrate Elixir, so I don't know if they plan on launching more shades in the future.
There aren't any swatch photos online yet, but it looks like a darkish shade inside the frosted glass bottle, so I'm not entirely sure how universal it'll be. The packaging does look super sleek, with a glass pipette dispenser.
It sounds like it's going to be a versatile liquid highlighter that you can apply under your makeup, mixed in with your foundation or applied over the top of your foundation for an extra glow. It's available to purchase right now!
BUY HERE: Boots