Selena Gomez has revealed her latest launch for her brand Rare Beauty, and it’s the Rare Beauty Perfect Strokes Universal Volumizing Mascara, which is the brand’s first ever mascara.
Rare Beauty have gone from strength to strength ever since they launched back in September of last year, and they’ve added new products quite frequently ever since. If you’d like to find out all about their newest launch, keep on reading…
Rare Beauty Perfect Strokes Universal Volumizing Mascara
“Finding the perfect mascara comes down to your lash type, which differs from person to person. This weightless, easy-to-build formula and curvy, multi-length brush are made to give every lash type (fine/sparse, full/thick, straight, and curly) more lift, length, curl, and volume.“
The Rare Beauty Perfect Strokes Universal Volumizing Mascara is described as being an all-in-one mascara that works for every lash type – to lift, lengthen, curl and volumize every lash from every angle.
Selena Gomez says;
“WHILE I WAS CREATING THIS PRODUCT, I LEARNED THAT FINDING A MASCARA THAT WORKS FOR YOU IS JUST AS PERSONAL AS FINDING YOUR GO-TO FOUNDATION. THIS IS TRULY A UNIVERSAL MASCARA THAT WORKS FOR EVERYONE.“
Key Benefits
- Unique curvy brush features a combination of long bristles to create length and short bristles to add volume.
- Ultra-black, water-resistant formula lasts all day without flaking or smudging.
- Castor oil helps lashes stay soft and comfortable, never crunchy.
Not too wet, not too dry, this weightless, easy-to-build formula is perfect for creating lash looks that are true to you—all while volumizing, defining and separating for clean, clump-resistant results.
The Rare Beauty Perfect Strokes Universal Volumizing Mascara has a nude coloured tube, with a bushy, natural bristled wand, and these photos of the mascara on different lashes look amazing.
I personally prefer a natural bristled wand over plastic, synthetic bristles, so it’s a mascara I’d love to try. The brand did some clinical trials, and from the 120 women tested, 100% of all lash types had more length and volume, 95% of all lash types had more lift and 92% of all lash types had more curl, which is amazing, and it’s available right now.
All images belong to Rare Beauty.
Thank you @snoopycoupon for the fab beauty news!
Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty. In addition to Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!