Selena Gomez announced that she was launching her own beauty brand back in February in an Instagram Live, and the Rare Beauty By Selena Gomez beauty brand has been fully announced with the launch date being the 3rd of September, and the Rare Beauty By Selena Gomez brand is launching right here.
Rare Beauty By Selena Gomez
“Created by Selena Gomez, Rare Beauty is challenging unrealistic standards of perfection. In Selena’s own words, “It’s not about being someone else, but being who you are.”
This is makeup made to feel good in, without hiding what makes you unique. Airy and breathable, our skin-loving formulas go on easy for adjustable coverage and a fresh finish that always looks like you.“
2020 is the year of the influencer and celebrity beauty brands, with many brands being announced and launching this year. We've recently seen announcements and launches from Alicia Keys, Jennifer Lopez, Kim Kardashian West, Lauren Conrad, Lele Pons, Camila Coelho, Addison Rae, D'Amelio Sisters, and Patrick Starrr.
Rare Beauty By Selena Gomez is launching 3rd of September as a Sephora exclusive, and we've had a sneak peek of the products within her product line. Some brands start with one or two products like Elaluz, to test the water but Selena definitely went all out on her brand's launch and everything looks amazing and luxe.
So far we can see the following products launching from Rare Beauty By Selena Gomez;
- Rare Beauty by Selena Soft Pinch Liquid Blush
- Always An Optimist Illuminating Primer
- Liquid Touch Weightless Foundation – at least 47 shades
- Liquid Touch Brightening Concealer
- With Gratitude Dewy Lip Balm – 8 shades
- Lip Souffle Matte Lip Cream
- Positive Light Liquid Luminizer – 8 shades
- Multi-Faceted Blending Sponge
- Foundation Brush
- Concealer Brush
- Brow Harmony Pencil & Gel – retractable brow pencil
- Perfect Strokes Matte Liquid Liner
- Always an Optimist 4-in-1 Mist
- Blot & Glow Powder Puff – a powder puff containing mattifying powder
According to Allure, Selena Gomez is donating an amazing amount of money with her beauty brand;
“Rare Beauty has established the Rare Impact Fund, which has pledged to raise $100 million for mental health services for individuals in underserved communities. To do this, the company will donate one percent of all sales, from the time the very first product is sold, to the fund.” – Allure
I can't wait to see and try Rare Beauty By Selena Gomez once it launches on the 3rd of September. The packaging on every product looks so luxe and beautiful, and it looks as if it's going to be a very diverse and inclusive brand with many shades to cater for everyone.
If you like the look of Rare Beauty, you can find the range right here.