New Olaplex launches are always exciting, and the Olaplex Broad Spectrum Chelating Treatment has been revealed as the newest haircare launch for the professional quality haircare brand. If you’d like the low-down on this newest Olaplex haircare treatment, keep on reading…
Olaplex Broad Spectrum Chelating Treatment
The Olaplex Broad Spectrum Chelating Treatment is launching as an Olaplex Professional product, and it’s described as being a cortex-deep purifying hair treatment, designed to remove product build-up, to elevate other salon service results.
This new product purifies the hair down to the cortex, removing product build-up, oil, hard water minerals, heavy metals, chlorine, medications, pollutants and discoloring iron and copper deposits from the hair. Without stripping the hair of its essential proteins and moisture.
Olaplex describes this treatment as featuring a powerful, non-sudsing Broad Spectrum Chelating Blend with Vitamin C-rich Kakadu Plum Extract, which creates a clean slate to enhance the results of other chemical services that can be compromised by buildup, like keratin treatments, color, and perms.
The Olaplex Broad Spectrum Chelating Treatment features Olaplex Bond Building Technology, helping to maintain strong hair bonds during treatment, so your hair will both look and feel healthier after chelation.
Directions
- Pre-cleanse with No.4C Clarifying Shampoo and rinse thoroughly.
- Apply to hair in sections using both palms, saturating evenly. Add more as needed. Leave on for 15-30 minutes, depending on hair texture and amount of buildup. Apply heat if needed to intensify effects.
- Rinse thoroughly, then shampoo with No.4 Bond Maintenance Shampoo and condition with 4-IN-1 Moisture Mask.
- Continue with salon services, if applicable.
The Olaplex Broad Spectrum Chelating Treatment promotes more vibrant color, and consistent lightening results. Allowing for better penetration and efficacy of all chemical services.
Whilst also helping to brighten the hair, minimizing discoloration and working to restore both shine and softness. The treatment can also revive the hair’s body, bounce and manageability, and refreshes and soothes the scalp too, and is available right now.
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