The NYX Ultimate Shadow & Liner Primers are one of a few new NYX launches in time for summer, and they’ve launched alongside the new NYX Can’t Stop Won’t Stop Mattifying Pressed Powder. If you’d like to find out more about this new eye primers, keep on reading….
“Turn up the intensity with the Ultimate Shadow & Liner Primer! This vegan eye primer is infused with vitamin E and available in 4 skin-adapting shades.
It increases vibrancy and extends wear of shadow and eyeliner. Super creamy formula with a soft blurring effect creates the perfect canvas for infinite eye looks. Wear it on it’s own for a lightweight natural look. Vegan & Cruelty free.”
The NYX Ultimate Shadow & Liner Primers are $10 and there are four shades to choose from, which are designed to suit different skintones. They’re packaged within black, squeezy plastic tubes, with doefoot applicators, and they each contain 0.27 fl.oz / 8g of product.
The four shades of the NYX Ultimate Shadow & Liner Primers are;
- Medium Deep
Apply NYX Professional Makeup Ultimate Shadow & Liner Primer all over eye lid with doe foot applicator, before applying your eyeshadow and/or eyeliner. Wear alone for a natural, blurred look.
NYX recommend ‘washing’ the primer on the eyes from the lash line up to the brow to help perfect the skin, and then ‘press’ the shadow onto the lid for a vibrant pop of colour.
Pressing shadow onto the lid always gives better colour payoff, regardless of the eyeshadow or primer you’re using underneath, but the before and after photo shared by NYX really does look amazing, with the gold shade on the model’s eyes looking so much more vivid and metallic.
Looking at these swatches, the NYX Ultimate Shadow & Liner Primers appear to be very sheer and look like a low coverage concealer. I don’t know if they’d offer the same efficacy as concealer on the lids, but they’re supposedly infused with vitamin E and offer extended wear as well as ‘natural blur’. If you’d like to check out these new shadow primers, they’re available right now.