Surprise! Morphe have launched a brand new foundation! The Morphe Filter Effect Soft-Focus Foundation has been revealed today as their latest foundation, and joins their existing Fluidity and Morphe 2 Hint Hint Skin Tint Foundation.
I was convinced a new foundation launch was imminent as Morphe has discounted their Fluidity foundation by 50% on their website, and their stockists, and now we know, there’s an even better foundation coming our way…
BUY HERE: ULTA / Selfridges / Cult Beauty / Morphe
Morphe Filter Effect Soft-Focus Foundation
Described as being an oil-free, skincare-infused foundation that delivers a natural finish for healthy-looking skin. The whole campaign is fronted by Makeup Shayla, and the campaign was shot and directed by Danessa Myricks, which is very exciting.
It’s amazing to see a mainstream brand like Morphe choose to be so inclusive. I wish other brands would follow suit, and maybe this campaign will inspire them to do so!
Morphe describe the Morphe Filter Effect Soft-Focus Foundation as having the following benefits;
- ✨ Hyaluronic acid boosts moisture levels and vitamin E delivers antioxidant protection
- ✨ Pore-blurring pigments diffuse the look of imperfections
- ✨ Natural, buildable coverage
- ✨ Longwearing, sweatproof, and transfer-proof
- ✨ Free of oils, fragrances, and parabens
- ✨ Luxe formula crafted in Italy
The Morphe Filter Effect Soft-Focus Foundation includes 40 different shades which is fantastically inclusive, and the packaging is a little more sleek compared to the squeezy tube of Fluidity. This foundation is packaged within a cylindrical tube, with a pump for easy dispensing and application.
In addition to the launch of the Morphe Filter Effect Soft-Focus Foundation, there’s also two brand new tools launching alongside the foundation for the ultimate flawless finish;
- Morphe Microfiber Beauty Sponge – create a smooth, natural-looking finish with this velvety microfiber sponge.
- Morphe E63 Wide Angle Foundation Brush – foundation, bronzer, and contour have met their match—this brush can find and blend out every area on your face.
⚡ Filter Light 1 / fairest with neutral undertones
⚡ Filter Light 2 / fair with neutral peach undertones
⚡ Filter Light 3 / fair with pink undertones
⚡ Filter Light 4 / fair with olive undertones
⚡ Filter Light 5 / light with golden undertones
⚡ Filter Light 6 / light with neutral undertones
⚡ Filter Light 7 / light with pink undertones
⚡ Filter Light 8 / light-medium with slightly golden undertones
⚡ Filter Medium 9 / light-medium with neutral undertones
⚡ Filter Medium 10 / medium with slightly pink undertones
⚡ Filter Medium 11 / medium with slightly peach undertones
⚡ Filter Medium 12 / medium with pink undertones
⚡ Filter Medium 13 / medium with neutral undertones
⚡ Filter Medium 14 / medium with golden undertones
⚡ Filter Medium 15 / medium tan with neutral undertones
⚡ Filter Medium 16 / medium tan with olive undertones
⚡ Filter Tan 17 / tan with neutral undertones
⚡ Filter Tan 18 / tan with neutral golden undertones
⚡ Filter Tan 19 / tan with golden undertones
⚡ Filter Tan 20 / tan with slightly pink undertones
⚡ Filter Tan 21 / tan with golden red undertones
⚡ Filter Tan 22 / deep tan with cool undertones
⚡ Filter Tan 23 / deep tan with golden red undertones
⚡ Filter Tan 24 / deep tan with olive undertones
⚡ Filter Rich 25 / rich with pink undertones
⚡ Filter Rich 26 / rich with golden undertones
⚡ Filter Rich 27 / rich with neutral undertones
⚡ Filter Rich 28 / rich with neutral golden undertones
⚡ Filter Rich 29 / rich with golden red undertones
⚡ Filter Rich 30 / deep rich with neutral undertones
⚡ Filter Rich 31 / deep rich with golden red undertones
⚡ Filter Rich 32 / deep rich with neutral red undertones
⚡ Filter Deep 33 / deep with slightly golden undertones
⚡ Filter Deep 34 / deep with slightly red undertones
⚡ Filter Deep 35 / deep with neutral undertones
⚡ Filter Deep 36 / deep with slightly olive undertones
⚡ Filter Deep 37 / deep with red undertones
⚡ Filter Deep 38 / deepest with slightly golden red undertones
⚡ Filter Deep 39 / deepest with cool red undertones
⚡ Filter Deep 40 / deepest with neutral undertones
The Morphe Filter Effect Soft-Focus Foundation is launching first at ULTA on the 31st of January, and then will be launching on the Morphe website from the 16th of February. I can’t wait to try this foundation, as it sounds amazing and the shade range is amazing too.
BUY HERE: ULTA / Selfridges / Cult Beauty / Morphe
All images belong to Morphe.
Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty – I have been a beauty writer since 2012.
As well as owning Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!