Morphe have dropped some pretty huge news. They’ve created the Morphe 2 from Morphe – a brand new sister brand specifically designed for Generation Z, with two of the biggest names in social media: Charli and Dixie D’Amelio, and it’s launching right here. The collection has it’s own hashtag too; #Morphe2xCharliDixie. You can find the collection right here!
Morphe 2 from Morphe ft. Charli & Dixie D’Amelio Brand Reveal!
The beauty industry has been a little stagnant over the last few months due to the global crisis halting production and new launches. Morphe have perfectly timed this Morphe 2 from Morphe brand reveal, and it’s super exciting.
I love that they’ve chosen the D’Amelio sisters to front this campaign, especially as they’re possibly the biggest stars on TikTok right now. In the last two weeks Morphe announced that they were parting ways with Jeffree Star, and it’s clear to see why they chose to do so.
Charli and Dixie have a young fan base, and it was important for Morphe to distance themselves from problematic Jeffree Star ahead of this huge, huge launch.
Morphe 2 from Morphe is a whole new brand for Morphe, rather than just being a collection like they did with the Maddie Ziegler The Imagination Collection.
Maddie is a famous dancer and social media star, with a massive following and the collection with Maddie was so refreshing compared to the overdone YouTuber palettes we’ve seen in recent years.
It’s interesting to see how Morphe are going with their collaborations, and they appear to be moving away from traditional beauty influencers and instead opting for less problematic, yet insanely popular celebrities.
So who are Charli D’Amelio and Dixie D’Amelio? Dixie is an American social media personality and singer known for her videos on TikTok. In 2020, she starred in the YouTube web series Attaway General, and Dixie is the older sister of Charli.
Charli D’Amelio is an American social media personality and dancer. She uploaded her first dance videos in summer of 2019 and became TikTok’s most-followed account on March 25, 2020 with over 71.9 million followers.
The Morphe 2 from Morphe brand is launching at the following places;
- Morphe.com – 30th July (Morphe US / Morphe UK)
- Morphe Stores – 30th July
- Mecca Maxima – 30th July
- Sephora Canada – 31st of July
- ULTA – 2nd of August
- Boots – 6th of August
- Selfridges – 6th of August
- Pretty Little Thing – 6th of August
- Cult Beauty – 6th of August
- Feelunique – 6th of August
- The Makeup Spot – Coming soon
So what does the Morphe 2 from Morphe include? Morphe have given us a full product breakdown of which items we’ll be able to purchase on launch, but it’s expected that the brand will continue to grow with further products in the coming months.
Morphe 2 from Morphe Full Products Reveal
- ☁️ Morphe 2 By Morphe Hint Hint Skin Tint (available in 20 shades) $17
- ☁️ Morphe 2 By Morphe Wondertint Cheek & Lip Mousse (available in 4 shades) $12
- ☁️ Morphe 2 By Morphe Jelly Eye Shimmer (available in 6 shades) $10
- ☁️ Morphe 2 By Morphe Gloss Pop Face & Eye Gloss $12
- ☁️ Morphe 2 By Morphe Glassified Lip Oil (available in 6 shades) $9
- ☁️ Morphe 2 By Morphe The Sweep Life Brush Collection + Bag $24 ($54 value)
The Morphe 2 packaging is so minimal and sleek with a white and clear colour scheme, which is the opposite to that of the main Morphe brand, which is all about the matte black.
I think it suits the younger brand really well, and all of the promotional imagery is bright and colourful to reflect the fun vibe.
I will update this post whenever more information is revealed before the launch on the 30th of July, but I for one am really excited to see what the products are like. It’s so perfectly timed, and is guaranteed to be a insane success when you collaborate with two of the biggest names right now.