There’s an interesting new launch from Milk Makeup, and it’s the Milk Makeup Hydro Grip Eyeshadow and Concealer Primer.
The Milk Makeup Hydro Grip Face Primer is one of the brand’s bestsellers, so it was only a matter of time before they created a formula for the eyes, similarly to how ELF launched their Putty Face Primer, and then followed up with the Putty Eye Primer.
“This 93 percent-natural, transparent formula works across all skin tones to create a smooth base around the eyes and boost the color of eyeshadow and eyeliner. Blue agave extract helps lock in eye makeup and concealer. Natural optical blurring powders provide a soft-focus effect around the eye area.”
- Blue Agave Extract: Helps form an invisible layer to lock in makeup.
- Hyaluronic Acid and Hemp-Derived Cannabis Seed Extract: Boost hydration for delicate eyelid and under-eye area.
- Niacinamide (Vitamin B3) and Aloe Water: Provide additional moisture and antioxidant benefits.
The Milk Makeup Hydro Grip Eyeshadow and Concealer Primer is $24, and is an invisible, hydrating primer for eyeshadow and under-eye concealer that smooths skin and locks down colour to prevent creasing, fading, and smudging.
In the tube, the Milk Makeup Hydro Grip Eyeshadow and Concealer Primer looks green, but it’s supposedly ‘invisible’ meaning it’ll work for all skintones. The above before and after photo really does look impressive, and it’s available right here.
All images belong to Milk Makeup.
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Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty. In addition to Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!