It’s always exciting whenever Maybelline launch something new, and the Maybelline Super Stay Active Wear 30H Foundation has been revealed today as their latest product launch. This new foundation is actually a revamped version of their popular Super Stay Foundation, which has had a few versions over the years.
*You can see my full review and swatches right here*
BUY HERE: Beauty Bay / Target
Maybelline Super Stay Active Wear 30H Foundation
“30 HOUR LONG LASTING FULL COVERAGE MAYBELLINE FOUNDATION: For an up to 30 hour face makeup that smoothly delivers highly pigmented full coverage foundation, in an incredibly lightweight & breathable formula.
Superstay foundation goes on smooth & stays put no matter what comes your way. Created with saturated color pigments, this long-wear foundation provides an ultra-transforming effect that minimizes the appearance of flaws and imperfections.
Suitable for all skin types, Maybelline’s long-wearing foundation has an oil free formula that doesn’t clog pores and is dermatologist tested.”
The Maybelline Super Stay Active Wear 30H Foundation is a full coverage long-lasting foundation with a lightweight feel. It’s a brand new packaging and formula design, which is said to be suitable for wear during exercise thanks to the 30-hour-long wear formula.
The original formula of this foundation offered upto 24 hours of wear, and the new Maybelline Super Stay Active Wear 30H Foundation now offers 30 hours of wear which is a super long wear time for a foundation.
Ingredients
AQUA / WATER • ISODODECANE • DIMETHICONE • ACRYLATES/POLYTRIMETHYLSILOXYMETHACRYLATE COPOLYMER • CELLULOSE • LAURYL PEG-9 POLYDIMETHYLSILOXYETHYL DIMETHICONE • VINYL DIMETHICONE/METHICONE SILSESQUIOXANE CROSSPOLYMER • PEG-10 DIMETHICONE • MAGNESIUM SULFATE • PHENOXYETHANOL • DISTEARDIMONIUM HECTORITE • SODIUM HYALURONATE • DIMETHICONE/POLYGLYCERIN-3 CROSSPOLYMER • CETYL PEG/PPG-10/1 DIMETHICONE • SILICA SILYLATE • TRIETHOXYCAPRYLYLSILANE • PROPYLENE CARBONATE • CAPRYLYL GLYCOL • XANTHAN GUM • TRISODIUM ETHYLENEDIAMINE DISUCCINATE • ETHYLHEXYLGLYCERIN • ALUMINA • SILICA • DIPROPYLENE GLYCOL • DISODIUM STEAROYL GLUTAMATE • ALUMINUM HYDROXIDE • TOCOPHEROL • PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE
Key Benefits
- Matte finish
- Full coverage
- Light as air feel
- Up to 30 hour wear
- Transfer-proof
- Waterproof
- Sweat-proof
The Maybelline Super Stay Active Wear 30H Foundation is currently available in the UK and Europe, where it’s on sale for £10.99. There’s eighteen shades available right now, but it’s possible that the shade range is larger than that, and I’ll update this post once more information is available.
If you enjoy the original Maybelline Super Stay Foundation, I can only imagine you’ll love this one too as it’s even longer lasting, and offers more benefits too. If you’d like to find out more about the Maybelline Super Stay Active Wear 30H Foundation, it’s available right here.
BUY HERE: Beauty Bay
All images belong to Maybelline.

Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty – I have been a beauty writer since 2012.
As well as owning Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!