Maybelline have launched a brand new mascara as part of their bestselling Falsies range. The Maybelline Falsies Lash Lift Mascara launched in the US at the end of 2019, and is now only just making it’s way to the UK, after launching into Boots last week. It retails for $10.49 in the US, and £9.99 in the UK and contains 9.4ml of product.
Maybelline know how to do good mascaras, with gems like the Lash Sensational, Total Temptation and Snapscara to name but a few. The Maybelline Falsies Lash Lift Mascara has launched alongside many new launches such as the Hyper Easy Eyeliner, and Cheek Heat Gel Blushes.

credit: Maybelline
Maybelline Falsies Lash Lift Mascara
The new Maybelline Falsies Lash Lift Mascara is a lifting mascara, designed to deliver both dramatic length and volume, with a lash lift look in a tube.
It claims to give you an instant lash lift effect, thanks to fibres that help you achieve dramatic volume and long, lifted lashes – and is a mascara that makes your lashes look like false eyelashes!
Their double curved lifting brush and fiber-infused formula works to grab the lashes at the root to lift, thicken, and lengthen. No clumps, smears, or flakes, just volume and the look of longer eyelashes that lasts all day.
Ingredients
AQUA / WATER / EAU POTASSIUM CETYL PHOSPHATE PARAFFIN ETHYLENE/VA COPOLYMER COPERNICIA CERIFERA CERA / CARNAUBA WAX / CIRE DE CARNAUBA STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER CERA ALBA / BEESWAX / CIRE DABEILLE SYNTHETIC BEESWAX BIS-DIGLYCERYL POLYACYLADIPATE-2 POLYBUTENE CETYL ALCOHOL STEARETH-20 GLYCERYL DIBEHENATE STEARETH-2
Maybelline Falsies Lash Lift Mascara Claims:
- Instant Lash Lift Effect: Better than a Salon Lash Lift (LVL) all in a tube!!
- Fiber Infused Formula: Lifts and coats all lashes giving your lashes the salon lash lift effect but without the hassle and for a fraction of the price!
- Double Curved Brush: Unique brush made especially to lengthen and volumise lashes
- Dramatic Length & Volume: Different to all the other mascara’s this locks dramatic length instantly due to the double curved brush and fiber infused formula.
- All day wear: Just remove with your favourite makeup remover, suitable for contact lens wearers and sensitive eyes
The packaging looks super sleek for a Maybelline mascara too, with a silver chrome effect tube with a purple lid.
The brush looks to have an hourglass shaped brush, which reminds me of the Too Faced Better than Sex Mascara brush – both of which have natural bristles.
The Maybelline Falsies Lash Lift Mascara sounds like the perfect volumising and lengthening mascara if the before and after photos are anything to go by. I like that it contains fibers to thicken the lashes, and it’s most definitely on my ever growing ‘to buy’ list.
BUY HERE: Boots / Amazon UK / ULTA / Amazon / Target
Images belong to Maybelline.

Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty. In addition to Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!