We always tend to see a lot of foundations launch at the start of the year, and the Max Factor Miracle Pure Skin Improving Foundation is one of many new foundations.
Max Factor were pretty quiet during 2021, but they’ve launched a few new products for January, so here’s hoping we’ll see more exciting launches throughout the year. If you’d like to find out more about the latest Max Factor foundation, keep on reading…
BUY HERE: Lookfantastic / Amazon / Boots
Max Factor Miracle Pure Skin Improving Foundation
“Believe in miracles! Inspired by skincare, mastered by Max Factor, the new Miracle Pure Foundation is clinically proven to care for skin while you wear it.
In just one minute and with just a drop it plumps your skin, letting your complexion benefit in five ways, with improved radiance, firmness, elasticity, density, and suppleness. The advanced formula is infused with 91% skin-care ingredients including, Vitamin C and Hyaluronic Acid, and provides 24 hours hydration.“
Key Benefits
- It’s a skin-improving foundation that conceals and cares
- The advanced formula is clinically proven to give 24 hours hydration
- With 91% skincare ingredients including vitamin C and hyaluronic acid
- Medium, buildable coverage with SPF 30
- Activator blends skincare and foundation before use
The Max Factor Miracle Pure Skin Improving Foundation has an interesting bottle design for a drugstore foundation, as it’s a plastic tube with a dropper dispenser. Foundations with a dropper like this, tend to be quite runny, and looking at the image above, it looks like the foundation might have a runny, viscous consistency which suggests it’s a lighter coverage foundation.
It looks like the Max Factor Miracle Pure Skin Improving Foundation is launching as part of a whole Miracle Pure Collection, as there’s also going to be a Max Factor Miracle Pure Concealer and a Max Factor Miracle Pure Infused Cream Blush, all of which sound really lovely, and one would assume they’d all layer nicely together.
The shade range isn’t the best for a drugstore brand, with just twenty shades, but Max Factor make some pretty bold claims with that shade range. They reckon there’s a “one minute miracle for every skintone”, with the lightest shade being 30 Porcelain, and the deepest is Ganache 105, and the new Max Factor foundation is available right now.
BUY HERE: Lookfantastic / Amazon / Boots
All images belong to Max Factor.

Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty – I have been a beauty writer since 2012.
As well as owning Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!