As soon as I read about the new Max Factor False Lash Effect Max Primer, I knew I had to write about it as it's unlike any other lash primer I've seen before.
The Max Factor False Lash Effect range of mascaras are one of the brand's most popular ranges, and this new lash primer has launched alongside the mascaras but it can be used with any brand of mascara.
Priced at £11.99, it's definitely one of the most expensive lash primers within the drugstore, but why is it unique? Keep on reading to find out more…
Max Factor False Lash Effect Max Primer
Do you want to max out the boldness of your mascara? This lash primer contains intensifying blue micro pigments to help make your lashes appear darker, and your eyes look brighter. The rich formula will help you to increase the volume of your lashes, the length and also definition too.
AQUA/WATER/EAU, ACRYLATES COPOLYMER, GLYCERYL STEARATE, DISTEARDIMONIUM HECTORITE, STEARIC ACID, PROPYLENE GLYCOL, TRIETHANOLAMINE, PARAFFIN, CERA ALBA/BEESWAX/CIRE D'ABEILLE, PROPYLENE CARBONATE, SYNTHETIC WAX, ETHYLHEXYLGLYCERIN, OLEIC ACID, ALCOHOL DENAT., PHENOXYETHANOL, CERA MICROCRISTALLINA/MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE, SILICA, BENZYL ALCOHOL, POLYETHYLENE, ASCORBYL PALMITATE, PANTHENOL, TOCOPHEROL, CELLULOSE, SODIUM LAURETH SULFATE, SIMETHICONE, GLYCINE SOJA (SOYBEAN) OIL, TRISODIUM EDTA, XANTHAN GUM, COCOS NUCIFERA (COCONUT) OIL, POTASSIUM SORBATE, METHYLPARABEN, ARGANIA SPINOSA KERNEL OIL, RICINUS COMMUNIS (CASTOR) SEED OIL, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, TOCOPHERYL ACETATE, PROPYLPARABEN, AMMONIUM HYDROXIDE, TETRASODIUM EDTA, CITRIC ACID, ALOE BARBADENSIS LEAF EXTRACT, HIPPOPHAE RHAMNOIDES FRUIT JUICE, TRIDECETH-9, BISABOLOL
The Max Factor False Lash Effect Max Primer isn't Max Factor's only lash primer, as they've also recently launched their Lash Revival Volume Boosting Primer to go alongside their Lash Revival Mascara however that primer is the conventional white colour you generally see with lash primers.
The packaging of this blue lash primer is identical to their False Lash Effect Mascara, with a rounded, chunky tube but instead of being black, it's white with a blue metallic strip around the middle.
The Max Factor False Lash Effect Max Primer brush is also identical, with plastic bristles which taper towards the end of the brush. It is currently only available on the Superdrug website, until it's full launch in March but if you like trying the more unique beauty products, this lash primer might be worth a try.