Marc Jacobs have been hinting at a new mascara launch over the last few days on their Instagram page, and Trendmood officially announced the launch of the new Marc Jacobs At Lashd Mascara.
Excitingly enough, the new Marc Jacobs At Lashd Mascara will be featuring within one of the Trendmood Box beauty boxes, so keep an eye on the Trendmood Instagram page to find out once the box launches.
Marc Jacobs At Lashd Mascara
Do you remember the crazy hype when Marc Jacobs launched their Velvet Noir Mascara? I definitely do, but there’s already a lot more hype surrounding the Marc Jacobs At Lashd Mascara launch.
It’s going to be a tough time for mascara launches as you’ve also got the new Huda Beauty Legit Lashes Mascara launching now too. Do you have a favourite from the two that you’d prefer to buy?
At Lash’d delivers length and curl plus ultra-defined volume. The vegan, flake- and smudge-resistant formula is lightweight and buildable without making lashes look crunchy or clumpy. The wavy-bristled wand was designed to evenly coat every lash for flawless application.
This new Marc Jacobs Mascara launched today the 21st of May at Sephora right here. It’s $27, and is available from Harvey Nichols today too.
The mascara features a stunning, and super unique black and gold metallic pinstripe design, which is a design I’ve never seen on a mascara before.
The inspiration behind this packaging design of the tube is said to be inspired by Marc’s love of stripes and represents the long, defined lashes that are achieved when using the At Lash’d Mascara.
The Marc Jacobs At Lashd Mascara claims to offer instant definition and full extension effect. Featuring an innovative brush with wavy shaped bristles that are designed to evenly coat your lashes from root to tip, for buildable volume and length.
Allowing you to define each lash with the tapered wand tip, to help you elevate your everyday lash look.
Directions
- Style your lashes with the unique wavy-bristled wand designed to deliver the ideal amount of mascara for flawless application.
- Use the wider area to evenly lengthen and volumize. Use the tapered tip to define each lash.
- For maximum definition, gently wiggle the wand from root to tip.
- Wear At Lash’d on its own for an elevated, everyday look, or layer Velvet Noir Major Volume Mascara (sold separately) on top for next-level lashes.
Formula wise, it’s said to be ultra buildable offering both volume and length in one. It’s also an innovative vegan formula, featuring lash conditioners biotin, peptides and provitamin B5.
It also contains lightweight plant waxes to help build instant lash volume with a lightweight feel without flaking or smudging on the eyes.
Ingredients
Aqua/Water/Eau, Copernicia Cerifera Cera/Copernicia Cerifera (Carnauba) Wax/Cire De Carnauba, Cyclopentasiloxane, Oryza Sativa Cera/Oryza Sativa (Rice) Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire De Candelilla, Propylene Glycol, Phenoxyethanol, Glycerin, Aminomethyl Propanediol, Panthenol, Polyvinyl Alcohol, Chlorphenesin, Ascorbyl Palmitate, Ethylhexylglycerin, Hydrolyzed Ceratonia Siliqua Seed Extract, Zea Mays (Corn) Starch, Potassium Sorbate, Sodium Benzoate, Tilia Tomentosa Bud Extract, Polyquaternium-7, Biotinoyl Tripeptide-1, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Iron Oxides (Ci 77499).
I think the Marc Jacobs At Lashd Mascara both sounds and looks amazing. The gold and black design looks so sleek, and the natural bristled brush with wavy shaped bristles looks so promising for adding volume, length and drama in one.
If you love the sound of the new Marc Jacobs At Lashd Mascara you will be able to find it on the following link;
BUY HERE: Sephora / Harvey Nichols
All images belong to Marc Jacobs & Trendmood.
Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty – I have been a beauty writer since 2012.
As well as owning Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!