It’s been a while since we saw anything new from Makeup Forever, so the new Makeup Forever Watertone Skin Perfecting Fresh Foundation is super exciting, especially if you enjoy Makeup Forever foundations and base products.
I really liked the Makeup Forever Ultra HD Foundation, but I haven’t tried any of their more recent complexion launches. If you’d like to find out all about the latest Makeup Forever foundation, keep on reading..
BUY HERE: Sephora / Makeup Forever
Makeup Forever Watertone Skin Perfecting Fresh Foundation
“Introducing our new WATERTONE foundation, an innovative formula that is good for skin. Co-created with our pros, WATERTONE is the ultimate foundation for all: normal, combination, oily and sensitive skins. Its lightweight and hydrating formula minimizes the appearance of imperfections and provides a natural, luminous finish.“
The brand new Makeup Forever Watertone Skin Perfecting Fresh Foundation is said to have a revolutionary, water-like formula which is lightweight and moisturising on the skin.
Whilst also helping to keep the skin looking fresh and bright, and is said to be suitable for those with normal, combination, oily and sensitive skin types.
In addition to the Makeup Forever Watertone Skin Perfecting Fresh Foundation, the brand have launched two new tools to use with the foundation;
- Artisan Brush #116 was carefully designed to hold and apply water-based formulas. Apply the product directly to the brush and it will gather and deliver the perfect amount for a flawless, airbrushed finish.
- WATERTONE SPONGE is made from unique, water-activated materials that allow it to transform into a soft, bouncy tool that smooths foundation seamlessly onto the skin. It allows you to easily build the foundation to medium coverage with a covetable, fresh finish every time.
This foundation was created with the Makeup Forever professional makeup artists, and is said to be the FIST foundation that overcomes all the barriers to using a foundation. Featuring a good for skin formula, natural fresh finish, and no transfer guaranteed.
The Makeup Forever Watertone Skin Perfecting Fresh Foundation is available in 32 different shades, and is housed within a super sleek, matte frosted glass bottle with a pump dispenser.
Described as having a breathable, good-for-the-skin formula which effectively covers imperfections, and contains 78% moisture and 94% natural ingredients.
It’s an extremely long-lasting foundation, which claims to be smudge-proof, sweat-proof and tailor made for modern makeup users. I’ll share more information on the shades, and claims once it’s shared.
BUY HERE: Sephora / Makeup Forever
All images belong to Makeup Forever.

Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty – I have been a beauty writer since 2012.
As well as owning Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!