The L’Oreal Elvive Full Resist Fragile Hair Power Mask just launched at Boots and at £13, it’s the most expensive mask L’Oreal have ever created for their Elvive collection.
When I first saw the L’Oreal Elvive Full Resist Fragile Hair Power Mask, I assumed there’d been a pricing mistake, but no it really is £13. Keep on reading to find out all about this mask.

credit: Boots
L’Oreal Elvive Full Resist Fragile Hair Power Mask
The L’Oreal Elvive Full Resist Fragile Hair Power Mask is described as being a hair strengthening hair mask, with a lightweight and silicone free formula, with supplements [Biotin + Vitamin B5 + Arginine] which works in affinity with the hair fibre from root to tip.
Ideal for weak and fragile hair types which have a tendency to break and fall. Brush Resist Cream helps to protect while also strengthening your hair.
The results:
- Up to 98.8% less breakage* when brushing.
- Scalp feels healthier
- Hair breaks less*
- Hair feels more reinforced**.
- Suitable for men and women.
Directions
Follow our hair strengthening programme. On scalp: Massage L’Oreal Elvive Full Resist Fragile Hair Power Mask on roots for a stimulating feeling On lengths: Works in affinity with hair fibre from root to tip to instantly boost hairs resistance to brushing*
As a rinse off : Leave for 5 min on wet hair, then rinse to leave hair feeling reinforced As a leave in: Apply on dry or wet hair, style as usual In case of contact with eyes, rinse immediately and thoroughly.
Ingredients
Aqua / Water, Cetearyl Alcohol, Glycerin, Isopropyl Myristate, Stearamidopropyl Dimethylamine, Glycine Soja Oil / Soybean Oil, Coco-Caprylate/Caprate, Sodium Hydroxide, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Arginine, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Salicylic Acid, Limonene, Benzyl Alcohol, Panthenol, 2-Oleamido-1,3-Octadecanediol, Biotin, Caprylyl Glycol, Tartaric Acid, Cetyl Esters, Parfum / Fragrance
I am a massive fan of the L’Oreal Elvive Full Resist range, and was gutted when the range was discontinued in the UK. It was still available in Europe, but for at least nine months it was discontinued in the UK, but now they’ve brought it back. I’ve tried many high end hair products, but the Elvive Full Resist range is one of the best I’ve tried, so I’m very glad it’s back.
The range includes the shampoo and conditioner like before, both in an ordinary size and a larger 400ml size but the L’Oreal Elvive Full Resist Fragile Hair Power Mask is a new addition. At £13 it’s very expensive for a drugstore hair mask, but it contains 680ml which is huge and something important to consider.
You typically find hair masks to have 200-300ml, and be priced around £6 so yes £13 is an expensive outlay, it’s actually not that bad when you break it down and drawn comparisons.
I am definitely going to try the L’Oreal Elvive Full Resist Fragile Hair Power Mask as the claims are impressive, and I love the Elvive Full Resist range, so I have no doubt that I’ll love this new addition too.
All images belong to L’Oreal.

Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty – I have been a beauty writer since 2012.
As well as owning Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!