L’Oreal are my favourite drugstore brand when it comes to mascaras, so I’m super excited they’re launching a new mascara; the L’Oreal Air Volume Mega Mascara, and it honestly looks and sounds incredible.
Usually whenever L’Oreal launch a new makeup product, it launches in the US first and those of us in the UK have to wait a few months for it to launch, but it looks like the L’Oreal Air Volume Mega Mascara is launching globally at the same time which is amazing. If you’d like to find out all about this beautiful new mascara, keep on reading…
BUY HERE: ULTA / Walmart / Boots
L’Oreal Air Volume Mega Mascara
The L’Oreal Air Volume Mega Mascara is said to be a new evolution of mega lash volume that inflates and puffs up lashes, just like a hot air balloon, yet feels light as air (84% of women said volume feels light as air!*).
Benefits
- Mega volume light as air
- Our 1st whipped texture
- Up to 10X mega impact
- Up to 24h hold
- Smudge & Flake resistant
- Does not clump
- Creamy application
- Hypoallergenic
This new mascara features a new ingenious formula and packaging, meaning the L’Oreal Air Volume Mega Mascara defies the rules of gravity and volume. With a formula which is whipped in order to create a lash multiplying effect, with more volume that is weightless on the eyelashes.
This new mascara offers weightless mega volume and wear, and locks in for all day wear – lasting for up to 24 hours on the lashes. The key to the mega volume impact and long wear is down to the lash-building team of the airy formula and double bristled brush.
Featuring a unique high charge, cushiony bristle brush that is designed to capture, separate and coat every lash from the root to the tip for thick and full lashes. Whilst the short bristles catch and load lashes deep at the roots while the long bristles dispense the intensely black formula evenly for fully blown out lashes.
The L’Oreal Air Volume Mega Mascara has beautiful pink metallic balloon-shaped packaging which is designed to both protect and seal in the airy formula inside the tube.
Lashes are left inflated and puffed up to dramatic levels of buildable volume upon each application. The formula is also said to be smudge and flake resistant, reducing the risk of racoon eyes, which is great as nobody wants their mascara to smudge, flake or transfer during the day.
Key Benefits
- LIGHTWEIGHT MEGA VOLUME: Creates Mega Volume without weighing down lashes, giving a lifted lash look lasting up to 24HRS. Creates Mega Volume on ALL lash types.
- AIR WHIPPED FORMULA: Air injected formula to create a lash multiplying effect that provides the highest charge, yet stays weightless on lashes.
- CUSHION BRISTLE BRUSH: Unique cushiony brush with short and long bristles captures, separates and coats every lash from the root to the tip for thick and full lashes.
- UP TO 24HR WEAR: Intense black lifted lashes that last all day without weigh down. Smudge and flake resistant.
- HYPOALLERGENIC FORMULA: Ophthalmologist tested, suitable for sensitive eyes
Ingredients
AQUA / WATER / EAU PARAFFIN COPERNICIA CERIFERA CERA / CARNAUBA WAX / CIRE DE CARNAUBA CERA ALBA / BEESWAX / CIRE DABEILLE STEARETH-20 ACACIA SENEGAL GUM BUTYLENE GLYCOL ALCOHOL DENAT. GLYCERIN STEARETH-2 CETYL ALCOHOL POTASSIUM CETYL PHOSPHATE HYDROXYETHYLCELLULOSE CAPRYLYL GLYCOL PHENETHYL ALCOHOL PENTYLENE GLYCOL SODIUM DEHYDROACETATE SODIUM POLYMETHACRYLATE RAYON DISODIUM EDTA POLYQUATERNIUM-10 METHYLSILANOL/SILICATE CROSSPOLYMER SODIUM HYALURONATE 2-OLEAMIDO-1,3-OCTADECANEDIOL BHT [+/- MAY CONTAIN / PEUT CONTENIR CI 77491, CI 77492, CI 77499 / IRON OXIDES] FIL CODE B245724/1
L’Oreal Air Volume Mega Mascara Brand Claims
“Ready to blow away the rules of volume? L’Oreal Paris introduces L’Oreal Air Volume Mega Mascara, a new evolution of mega lash volume that inflates and puffs up lashes, just like a hot air balloon, yet feels light as air (84% of women said volume feels light as air!*) How does this happen?
With a new ingenius formula and packaging, Air Volume defies the rules of gravity and volume. The Air Volume formula is air whipped to create a lash multiplying effect with more volume that is weightless on lashes. This weightless mega volume and wear locks in for all day wear, lasting upto 24HRS.
The key to the mega volume impact and longwear is in the lashing-building team of the airy formula and double-bristle brush. The unique high charge, cushiony bristle brush captures, separates and coats every lash from the root to the tip for thick and full lashes.
The short bristles catch and load lashes deep at the roots while the long bristles dispense the intensely black formula evenly for fully blown out lashes. The pink metallic balloon-shaped packaging protects and seals in the airy formula.
Lashes are inflated and puffed up to dramatic levels of buildable volume upon each application. Hate raccoon eyes? Air Volume is smudge and flake resistant. Blow aways the rules of volume and drop the weight with Air Volume Mega Mascara. *in a consumer study“
L’Oreal Air Volume Mega Mascara Directions
- Head turning volume: Apply one coat for instantly charged lashes.
- Unmissable volume: Apply two coats for mega volume
- Break the rules of volume: Apply three coats for fully blown out extreme volume
I am so excited about the L’Oreal Air Volume Mega Mascara as it really does sound like an amazing mascara. I love the idea that the tube is designed to protect the air whipped formula, as that could potentially mean the formula would dry out a little slower, so the mascara would maybe last longer?
The pink packaging is so pretty, and the brush looks like my perfect kind of mascara brush. I can’t wait to try out this new L’Oreal Air Volume Mega Mascara, and it’s going to be available in three different colours; Black, Blackest Black and also Black Brown.
BUY HERE: ULTA / Boots / Walmart
All images belong to L’Oreal.
Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty – I have been a beauty writer since 2012.
As well as owning Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!