Lorac Cosmetics have revealed their latest launch, and it’s a mascara! The Lorac Holy Lash Volumizing Mascara is their newest mascara, and joins their five other mascaras within their range. It’s set to launch at ULTA initially, but will be available via the Lorac website, and at other Lorac stockists very soon.
“This holy grail Holy Lash Volumizing Mascara from Lorac transforms lashes into a rich flutter of volumized bliss that is sure to leave admirers worshipping your seductive gaze.
The custom designed brush has rigid petal shaped bristles that lift and separate, while the matte, jet-black velveteen formula instantly curls and lengthens to create a panoramic effect without clumping or flaking. “
The Lorac Holy Lash Volumizing Mascara is $22, and featured ‘petal’ shaped bristles which are designed to help lift and separate the lashes, whilst the matte velveteen formula instantly curls and lengthens.
Its formula is said to be ‘good for you’ as it’s infused with an ‘euphoric’ combination of Shea Butter and Vitamin E to blissfully nourish, soften, and condition lashes during wear.
- The specially designed brush separately coats each lash with a velvet, full-pigment formula that glides on without weighing down lashes.
- Formulated with Shea Butter and conditioning agents to smooth and soften lashes, while a gelled transparent network of elastic effect powders create lashes with eye-catching volume.
Using the custom designed rigid petal-shaped bristle brush, apply mascara beginning at the base of your lashes and sweep the wand outward and upward from root to tip for an ultra-volumized, pushed-up look. Repeat with additional coats for more intensity, if desired.
I like that the Lorac Holy Lash Volumizing Mascara features a natural, hourglass shaped brush as they tend to be my favourite when it comes to mascaras. The brush looks very similar to that of the Too Faced Better Than Sex Mascara, and it’s available right here.