Kylie Cosmetics is launching the brand’s first-ever mascara, with the brand new Kylie Cosmetics KYLASH Volume Mascara, which is set to launch in April.
We’ve seen Kylie Cosmetics dabble with Kylash products in the past, with false eyelashes. If you’d like to find out all about Kylie Jenner’s new mascara, keep on reading to find out more…
BUY HERE: Kylie Cosmetics / ULTA
Kylie Cosmetics KYLASH Volume Mascara
The Kylie Cosmetics KYLASH Volume Mascara is designed to give a full, lifted, defined lash look, that feels weightless on your eyelashes. This new mascara will launch on the 6th of April, and we’ve seen Kylie tease the new mascara for a few weeks now.
This new Kylie Cosmetics KYLASH Mascara has launched in Mainland Europe, but the global launch is happening on the 6th of April, so we don’t have long to wait.
The Kylie Cosmetics KYLASH Volume Mascara is housed within a baby pink plastic tube, with raised letters spelling KYLASH on the tube. The tube contains 12ml / 0.4 fl. oz of product, which is actually quite generous for mid-to-high-end beauty brand.
Usually, mascaras feature around 8ml to 9ml of product, so it’s nice to see Kylie Cosmetics launch such a large tube for the mascara launch, when most brands are cutting back on product volumes and sizes.
Kylie shared the above photo, of her wearing the mascara on her natural lashes, and her lashes look so beautiful, with perfect separation and length all-in-one.
This mascara is described as being perfect for all lash types, to give volumized, lifted and defines lashes no matter your lash type.
Kylie Cosmetics KYLASH Key Ingredients
- Grapeseed Oil & Pro-Vitamin B5: strengthens and protects lashes with every wear
- Rice Bran Wax, Carnauba Wax and Synthetic Beeswax: give weightless lift, shape and a stretched lash effect
Kylie Cosmetics KYLASH Volume Mascara Key Benefits
- Provides instant volume and lift that lasts throughout the day
- Multidimensional definition gives the appearance of having more lashes
- Adds length and holds curl for an open eye effect
- Weightless brush fibers provide ultra-separation and a featherlight feel
Kylie Cosmetics KYLASH Volume Mascara has a natural bristled mascara wand, with a straight brush.
The bristles are of varying lengths, and looks like the perfect mascara wand for adding volume, length and definition all-in-one. I’ll update this post once more information is shared, but the mascara will be available right here.
BUY HERE: Kylie Cosmetics / ULTA
All images belong to Kylie Cosmetics.
Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty – I have been a beauty writer since 2012.
As well as owning Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!