Kylie Jenner has announced her latest brand; Kylie Baby by Kylie Jenner, which as the name suggests, is a baby care brand. Kylie has been teasing Kylie Baby for months and months, and many thought the rebrand of Kylie Cosmetics was going to be Kylie Baby.
However, it’s not, it’s a brand new brand for Kylie, which follows Kylie Swim, which also just launched too. If you’d like to find out all about the Kylie Baby by Kylie Jenner launch, keep on reading…
“I’m so excited to introduce @kyliebaby to you guys 🤍 it was a dream of mine to develop clean, safe, effective, and conscious baby care when i became a mom. i know we all want the absolute best for our kids so making this line completely vegan and hypoallergenic was very personal to me! i’m so proud of these products and couldn’t wait to share this with you and your family! launching September 28th ☁️ @kyliebaby“
The Kylie Baby by Kylie Jenner brand is launching on the 28th of September, via the Kylie Cosmetics website, and it’s an exciting launch as Kylie announced her second pregnancy last week.
Kylie wanted to create a clean baby care range when she first became a mum to Stormi, and she’s been creating this brand for a very long time. It’s clean, vegan and cruelty free, as well as being fragrance-free and silicone-free too. It’s also paediatrician tested too, to ensure it’s extra safe for babies.
Kylie has tested all of the products on Stormi, and they’re all Stormi approved, with the Kylie Baby by Kylie Jenner brand launching with four products to start with.
First up is the Kylie Baby Gentle Shampoo, which is tear-free and gentle on the scalps of babies and children. It’s in a pump bottle, with a beautiful pink and blue ombre design, which features on all of the products from the brand.
There’s the Kylie Baby Gentle Conditioner which is also designed to be gentle on sensitive scalps, whilst also being hydrating to the scalp and the hair too. The shampoo can also be used as a body wash too, as a 2-in-1 product.
The Kylie Baby By Kylie Jenner Bubble Bath is also tear free, and is gentle on the skin. Kylie mentioned how much Stormi loves the bubble bath, and the smell is so lovely that she tried to eat the bubbles.
The final product in the collection is the Kylie Baby By Kylie Jenner Moisturizing Lotion is safe for sensitive skin, absorbs quickly, with a non-greasy formula.
It looks like there’s also going to be some towels and toiletry bags launching alongside the four products too, and I’ll update this post whenever more information is shared, but you can find all of the Kylie Baby products right here.