One of the most popular beauty products on TikTok during 2021 was the KVD Beauty Good Apple Foundation, and now the KVD Vegan Beauty Good Apple Lightweight Full-Coverage Concealer has been announced as the first beauty launch for KVD Beauty for 2022.
BUY HERE: Sephora / ULTA / KVD
KVD Vegan Beauty Good Apple Lightweight Full-Coverage Concealer
It was obvious KVD Beauty were about to launch a brand new concealer, as their Lock It Concealer has been half price on the KVD Beauty website, and their stockists, and now we know, it’s because of the imminent launch of the KVD Vegan Beauty Good Apple Lightweight Full-Coverage Concealer.
So, what makes the new concealer so special?! It’s said to offer the same lightweight yet full coverage as their foundation balm, offering extreme long lasting staying power, to perfectly complement the matching foundation.
Its formula is said to be packed with ultra-concentrated “interlace pigments” which work to diffuse into the skin, with full coverage and maximum vibrancy, avoiding a cakey finish on the skin.
The KVD Vegan Beauty Good Apple Lightweight Full-Coverage Concealer‘s formula has been infused with the same antioxidant rich apple extracts as the foundation, in order to nourish the delicate skin around the eyes, as well as raspberry stem cells for lasting hydration and to prevent creasing.
If you’re looking for eco-friendly packaging, the KVD Vegan Beauty Good Apple Lightweight Full-Coverage Concealer has a cap made with 70% post-consumer recycled materials, as well as having a tube and box which are 100% recyclable.
The concealer has a doefoot applicator which has been designed to mimic a finger for seamless blending, as well as being able to apply to the inner corners of the eye.
There’s 32 shades to choose from in a range of undertones to suit “every skintone”. It’s set to launch on the 1st of February, will be priced at $28, and will be available right here.
BUY HERE: Sephora / ULTA / KVD
All images belong to KVD Beauty.

Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty – I have been a beauty writer since 2012.
As well as owning Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!