Kat Von D Beauty rebranded as KVD Vegan Beauty when Kat Von D sold her beauty brand, and the KVD NEÜPOP Shade + Light Eyeshadow Quad is one of the first launches from the brand since the rebrand.
KVD Vegan Beauty have a few of the Shade + Light Eyeshadow Quads, and when the KVD NEÜPOP Shade + Light Eyeshadow Quad was doing the rounds on social media last night, people were mentioning why the packaging still had the Kat Von D name on the front?
KVD NEÜPOP Shade + Light Eyeshadow Quad
The KVD NEÜPOP Shade + Light Eyeshadow Quad is $19, as are the other quads in this series, and they all have the same layout and packaging style.
I think that might be why the packaging for this particular launch carries their old brand name. But in all honesty, does it really matter? The brand was sold so the name on the top of a palette is really insignificant.
Plus launches can take upto two years to plan and manufacture, so this could well be something Kat designed way before she even considered selling her company.
They have already produced this packaging months ago, or just wanted the packaging to be the same as their other quads in this series.
The KVD Beauty Shade + Light Eyeshadow Quads all have a plastic, almost coffin design which matches the design of their whole Shade + Light collection. It's a black plastic compact, with a mirror in the lid and the shades inside are designed to give you a whole makeup look.
I love the inspiration behind this palette. It was created to allow you to create a neutral look, or an unexpected colourful look that pops featuring the neutrals you need and the bright, bold shades you crave.
“Conquer the eyeshadow dilemma with a variety of NEÜPOP looks using go-to neutrals like matte latte “New Wave” and holographic pink-opal “Love Anthem.”
Then finish with bright pops, like fiery persimmon “Electro” and grape glimmer “Deep Tracks.” “
I like that KVD Beauty have given three makeup looks you can create by using the four shades inside this palette;
- ACCENT COLOR – Sweep “New Wave” across lid and above crease. Highlight brow bone with “Love Anthem.” Gently pat “Electro” in inner corner for an accent color POP!
- COLOR BLOCK – Start with “New Wave” in the crease. Sweep “Electro” across the lid. Buff “Deep Tracks” along the lower lash line. Highlight inner corner and brow bone with “Love Anthem.”
- CALI SUNSET – Sweep “Electro” across lid. Define crease and outer corner with “Deep Tracks.” Diffuse any harsh edges with “New Wave.” Gently pat “Love Anthem” in center of lid for a subtle halo effect.
The KVD NEÜPOP Shade + Light Eyeshadow Quad isn't going to be for everyone, but the shades look so pretty and I love that the box features the four shades in an ombréd design on the front.
I cannot rave about the KVD eyeshadow formula enough, so if you haven't tried their shadows before, their Shade + Light quads are a perfect starter palette.