Earlier this week, I shared an exciting exclusive with you (the KVD Beauty Lock It Pore Refining Primer), and now I have another exclusive for you, and this time it’s the KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation, which is yet to be announced.
I personally love the super popular KVD Beauty Good Apple Foundation Balm, which went crazy viral on TikTok, when it was first launched, and it looks like this latest foundation to the Good Apple collection, could do the same.
KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation
“Good Apple Serum Foundation is a real mind***k: full coverage with a natural finish, transfer-proof extreme long wear with a lightweight serum feel. It covers everything from blemishes to acne scars, hyperpigmentation, discoloration and more. You’ve never seen natural full coverage like this.“
The KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation is the second foundation to join the KVD Beauty Good Apple Collection.
As well as this (amazing sounding) foundation, there’s also an adorable apple shaped sponge launching as part of this collection, and it’s the KVD Beauty Good Apple Serum Sponge.
The sponge has been created to go with the foundation, to give you the perfect, even application. It comes with a satin ribbon, which you can slip over your fingers, to use like a puff, for building up your coverage.
The KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation is $42 for 30ml of product. This is a liquid foundation, and it’s housed within a coffin shaped, clear glass bottle, with a stunning filigree raised design.
I think the bottle looks stunning, and kinda taps into the old KVD Beauty branding, and I’m here for it. The design is carried through to the lid, and it looks so luxe, with a gold foil logo too.
Key Ingredients
- Quince Leaf Extract – : Helps keep shine in check instantly + all day.
- Nourishing Apple Extract + Glycerin – : Help keep skin looking fresh.
So, what makes the KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation so special?
It’s a maximum full coverage foundation, giving you the iconic Google Apple full coverage (from the Foundation Balm), but now with a new, undetectable, serum-light feel, for minimum weight on the skin.
KVD Beauty claim the foundation is transfer-proof, as well as offering extreme long-wearing, high-performance longevity, which stands up to both sweat and humidity.
The formula features a pore-blurring natural finish, which is said to be best for combo to oily skin, but “anyone” can wear it. With the quince leaf extract helps to keep shine in check, both instantly and all day.
As well as having flexible elastomer pigments, allowing the formula to blend and bend with your skin for a seamless finish, and easy application every single time.
The KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation has a non-comedogenic formula, which is flashback-free, vegan and cruelty-free.
KVD Beauty have designed the recyclable, luxe glass bottle with a special pump, that only dispenses exactly how much product you need, to cut down on foundation waste. So, you only use what you need each time – genius.
There are 40 different shades to choose from – gotta love an inclusive foundation shade range, and KVD Beauty claim the foundation will play well with whatever you apply under or over the foundation.
The 40 shades available include;
L002 | L004 | L006 | L008 |
L010 | L012 | L015 | L018 |
L021 | L024 | M027 | M030 |
M033 | M036 | M039 | M042 |
M045 | M048 | M051 | T054 |
T057 | T060 | T063 | T066 |
T068 | T070 | T072 | T074 |
T076 | T078 | D080 | D082 |
D084 | D086 | D088 | D090 |
D092 | D094 | D096 | D098 |
Ah, this is such a good shade range. There’s a great mix of tones, with the foundations being broken down into four shade families; Light, Medium, Tan and Deep.
The brand has catered for the very pale, and the very deep, and I can’t wait to try this foundation. If it’s half as good as the foundation balm, it’ll be amazing, and it’s available right now.
All images belong to KVD Beauty.

Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty – I have been a beauty writer since 2012.
As well as owning Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!