KimChi Chic Beauty launched their newest launch last night; the KimChi Chic Beauty The Most Concealer, which launches pretty soon after their Puff Puff Pass Set and Bake Powder launch back in April.
If you don’t know the KimChi Chic brand, Kim Chi is the stage name of Sang-Young Shin, who is a South Korean- American drag queen, artist and television personality.
KimChi Chic Beauty The Most Concealer
Kim Chi is also best known as a contestant on season 8 of RuPaul’s Drag Race. KimChi Chic Beauty is KimChi’s brand, and everything in the range is very colourful, and fun.
The new KimChi Chic Beauty The Most Concealer is set to launch on the 14th of May on the KimChi Chic Beauty website, and there’s no mention of the price just yet, but I’ll be sure to update this post as and when further details are announced.
KimChi Chic Beauty have introduced an introductory offer, where you can sign up to be notified once the KimChi Chic Beauty The Most Concealer launches, but there’s no mention of what the offer is just yet. So if this concealer does sound like something you’d like to try, you can sign up via their website.
The KimChi Chic Beauty The Most Concealer is going to be available in a total of eighteen shades, contains 18g of product and is packaged within a clear plastic tube, with a pink trim and lid.
It looks like the concealer is going to have a doefoot applicator, for precision application.
The KimChi Chic Beauty The Most Concealer is designed to be versatile and promises to cover the four C’s – conceal, cover, correct and contour.
How impressive do these swatches look? There’s a really great mix of tones, and the coverage looks amazing too. KimChi Chic Beauty have said the formula is ‘full coverage, non-sticky and lightweight’.
All images belong to KimChi Chic Beauty.

Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty. In addition to Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!