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Keys Soulcare | Alicia Keys NEW Beauty Brand!

Alicia Keys announced she was launching a beauty brand a few months ago, and Keys Soulcare is finally here. It’s a Cult Beauty and ULTA exclusive, and has started off with three products, with more products coming our way very soon. If you’d like to find out more about Keys Soulcare, keep on reading…

BUY HERE: ULTA / Cult Beauty

Keys Soulcare | Alicia Keys NEW Beauty Brand!

Keys Soulcare

The Keys Soulcare has kicked off with the following three products;

  • Keys Soulcare Sage + Oat Milk Candle $38
  • Keys Soulcare Skin Transformation Cream $30
  • Keys Soulcare Obsidian Facial Roller $25

All three products are exclusive to ULTA, and are an online only brand so you won’t be able to find the products instore. I don’t know if that will change in the future, but right now, we have to just order via ULTA’s website.

Keys Soulcare | Alicia Keys NEW Beauty Brand!

The Keys Soulcare Sage + Oat Milk Candle is the first of the three products within the range, and is a super luxurious artisanal, hand poured candle.

With a warm and welcoming scent different from that of other sage candles, the Keys Soulcare signature Sage + Oat Milk Candle is an invitation to connect with your true self as you relax, put your senses at ease, and enjoy the moment.

Revered as sacred by the Egyptians and other ancient civilizations, sage exudes a smoky, calming warmth that has made it a mainstay of herbal teas for thousands of years. Oat milk soothes and relaxes the mind and body with its sweet and subtle fragrance like a love letter to your soul.

Keys Soulcare | Alicia Keys NEW Beauty Brand!

Suggested Ritual

Light your Sage + Oat Milk Candle and set your intention for the day as the scent of sage energizes and adds clarity to your thoughts. Gently massage the Skin Transformation Cream into freshly-cleansed skin as malachite and bakuchiol brighten inside and out. Go deeper with the Obsidian Facial Roller, moving upward and outward in smooth strokes as you shift your consciousness to a place of self-love.

The Keys Soulcare Sage + Oat Milk Candle is packaged within a black, glass jar which looks so sleek against the white colour of the wax. It offers 65 hours of burn time, and the sound sounds divine!

Keys Soulcare Alicia Keys NEW Beauty Brand!

Next up is the Keys Soulcare Skin Transformation Cream which is $30, and it was developed in partnership with a board-certified dermatologist.

Keys Soulcare Skin Transformation Cream is a rich ceramide cream that hydrates, plumps and nourishes-all while purifying and centering the spirit.

A plant-based alternative to retinol, backuchiol is an antioxidant-rich exfoliator that helps improve the look of tone and texture. Hailed by the ancient Egyptians as the stone of transformation, malachite has been used for thousands of years to cleanse, purify and calm the spirit as well as the skin. Ceramides and hyaluronic acid provide long-lasting hydration for a look of radiance and renewal.

Keys Soulcare


Using a circular motion to activate the power of transformation, gently massage into your face and neck morning and night after cleansing.

For an even more transformative ritual that revitalizes your heart, soul and skin with a deeper massage, enhanced absorption, and accelerated benefits, use morning and night with the Keys Soulcare Obsidian Facial Roller.


Water (Aqua), Isohexadecane, Stearyl Heptanoate, Butylene Glycol, Glycerin, Isopropyl Isostearate, Niacinamide, Cetearyl Olivate , Aluminum Starch Octenylsuccinate, Dimethicone, Polymethylsilsesquioxane, Silica, Squalane, Stearic Acid, Trehalose, Bakuchiol, Ceramide NP, Ceramide AP, Ceramide EOP, Honey, Sodium Hyaluronate, Malachite Extract, Phytosphingosine, Panthenol (Vb5), Cholesterol, Glyceryl Stearate, PEG-100 Stearate, Cetearyl Alcohol, Sorbitan Olivate, Polyacrylate-13 , Caprylyl Glycol, Polyisobutene, Sodium Lauroyl Lactylate, Polysorbate 20, Ethylhexylglycerin, Xanthan Gum, Carbomer, Fragrance (Parfum), Phenoxyethanol, Disodium EDTA.

Keys Soulcare Alicia Keys NEW Beauty Brand!

The final Keys Soulcare product in the range is the Obsidian Facial Roller which is $25, and is designed to be used with the Skin Transformation Cream. 

Stimulate your senses while helping revitalize the appearance of your skin’s tone, texture and suppleness with the Keys Soulcare Obsidian Facial Roller. A volcanic glass forged from quickly cooled lava, obsidian has been used for thousands of years in feng shui and other curative rituals to repel negativity and clear the psychic smog that can surround us.

Its cooling touch energizes as it soothes, helping promote a sense of tranquility while opening your awareness to the present moment. Lovingly handcrafted from natural obsidian stone, no two rollers are exactly alike.

So they are the three products in the Keys Soulcare collection. Alicia Keys said that she wanted her brand to be all about self care and wellness, and I feel like these three products will help achieve that. If you’re tempted to give the brand a try, they’re available right here.

BUY HERE: ULTA / Cult Beauty

All images belong to Keys Soulcare.

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