I featured the new Kat Von D XO Vinyl Lip Cream Xtreme Opacity Lip Glosses earlier this week, and they launched alongside another new launch for the brand; the Kat Von D Everlasting Blush collection.
It was also announced this past week that Kat would be stepping aside from the KVD brand, so keep on reading to find out more..
There has been a lot of online chatter about the KVD brand this week, as Kat Von D has made the decision to step aside from the Kat Von D Beauty name. There’s been a lot of talk about Kat’s controversies and there has definitely been a decline in the brand’s popularity within the beauty community.
There was a time when the Shade & Light Contour Palette featured in practically every get ready with me YouTube video, but now influencers are berated for using her products.
Her decision to sell her stake in the beauty brand is said to be down to her wanting to focus on her music career, after a busy 12 months with launching her vegan show range and having her baby.
It’ll be interesting to see what happens to the brand, now Kat is no longer the owner. This post is all about the new Kat Von D Everlasting Blush collection, but I couldn’t not discuss the new launch without addressing the brand’s news first.
OK, so this is a range of powder blushes available to purchase from Debenhams for £22 and contain 6.3 grams of product. I am shocked at how pricey these blushes are. KVD is a mid-range brand.
They’re not Chanel yet they’re charging Chanel prices. When their liners and liquid lipsticks are way under £20, why on earth are these £22 a pop.
Kat Von D Everlasting Blush
If you’re a fan of long lasting blushes, these new Kat Von D blushes are for you. They deliver extreme long lasting wear, with a beautiful flattering soft matte finish that won’t fade on the skin. They have a silky, micro milled powder formula which is highly pigmented, whilst feeling velvety soft like a rose petal.
With 6 shades to choose from, with a range of depths for every complexion, in one-of-a-kind rose compacts. The KVD beloved and bestselling Everlasting Liquid Lipstick formula is the inspiration for this blusher collection with high-pigment colour, a soft matte finish and of course, extreme long wear. The gorgeous compact is inspired by the rose-designed cap on ‘Everlasting’ Liquid Lipstick.
There are six shades within this matte powder blush collection;
- Foxglove – dusty rose
- Honeysuckle – peachy beige
- Peony – soft petal pink
- Poppy – vibrant blood orange
- Rosebud – dusty mauve pink
- Snapdragon – coco crimson
Talc, Mica, Aluminum Hydroxide, Dimethiconol Stearate, Caprylic/Capric Triglyceride, Dimethicone, Trimethylsiloxysilicate, Caprylyl Glycol, Magnesium Myristate, Phenoxyethanol, Hexylene Glycol, Polymethyl Methacrylate, Barium Sulfate (Ci 77120), Iron Oxides (Ci 77491, Ci 77499), Red 7 Lake (Ci 15850), Yellow 5 Lake (Ci 19140).
“Our beloved, bestselling Everlasting Liquid Lipstick is the inspiration for this blush, with high-pigment color, a soft matte finish and of course, extreme long wear. The gorgeous, one-of-a-kind blush compact is inspired by the rose-designed cap on Everlasting Liquid Lipstick.”
I really like the packaging for the Kat Von D Everlasting Blush collection. Each compact has a black, rose inspired design with layers of plastic ‘petals’ with a clear circular window in the centre of the lid so you can see the shade inside.
As much as I like the packaging, I’m just a little confused with the £22 price tag as it’s higher than other mid-range brands like Urban Decay, MAC and Too Faced.