I revealed back in July that Addison Rae was launching her own beauty brand, and now Item Beauty has officially launched and proving to be a massive success. Addison Rae is a TikTok mega star, and Item Beauty currently has six different products for the eyes, lips and face, and I imagine there's a lot more to come…
Item Beauty Powder Hour Blot, Brighten & Blur Powder
The Item Beauty Powder Hour Blot, Brighten & Blur Powder is available four different skintone shades;
- In The Clear – translucent
- Straight Fire – light
- Tope – medium golden
- The Tea – sun kissed warmth
The Item Beauty Powder Hour Blot, Brighten & Blur Powder is a translucent blurring powder, designed to perform like a real life filter for the skin. Its formula is infused with skin-soothing and calming ingredients.
Featuring ingredients such as tiger grass, green tea and chamomile extracts, working to instantly blur imperfections, smooth uneven texture and deliver a silky matte finish with bonus moisturizing benefits.
Silica, Mica, Polymethylsilsesquioxane, Simmondsia Chinensis (Jojoba) Seed Oil, Silica Silylate, Tocopherol, Centella Asiatica Extract, Chamomilla Recutita (Matricaria) Flower Extract, Camellia Sinensis Leaf Extract, Caprylyl Glycol, Water (Aqua) (Eau), Hexylene Glycol, Butylene Glycol, Phenoxyethanol, Iron Oxides (CI 77491, CI 77492, CI 77499)
The Item Beauty Powder Hour Blot, Brighten & Blur Powder is similar to more retro powders, as the powder is loose and within a frosted, clear plastic base compartment and the powder filters through the white and orange ombré bristles.
It's been a while since we saw a product in this format, but it is definitely handy for on-the-go as you don't need to take a powder and brush separately in your makeup bag, as you have both in this 3-in-1 product.