If you use TikTok, there’s a huge chance you follow Addison Rae. Addison Rae has 58.7 million followers on the platform alone, and she has recently launched her very own beauty brand; Item Beauty. Item Beauty launched at the beginning of August, and the Item Beauty Lid Glaze Hydrating Jelly Eyeshadow is one of six products within the Item Beauty collection.
- Sunday 3AM – light pink shimmer
- Lunar Drop – golden champagne
- Desert Weekend – shimmering nude
- Coin Toss – shimmering bronze
- Liquid Bold – lilac iridescent
The Item Beauty Lid Glaze Hydrating Jelly Eyeshadow is described as being a water-based, bouncy liquid eye colour that doesn’t slip or slide. Its formula is Infused with hydrating sodium hyaluronate, and is supposedly buildable, and glides on effortlessly for a wet-shine finish.
Use fingertips and swipe the Item Beauty Lid Glaze Hydrating Jelly Eyeshadow on eyelids, or dab onto high points of your face and neckline for a lit glow. Build and blend for desired effect.
Water (Aqua) (Eau), Mica, Butylene Glycol, Synthetic Fluorphlogopite, Dicaprylyl Carbonate, Betaine, Silica, Tocopherol, Sodium Hyaluronate, Sorbitan Oleate, Sorbitan Sesquioleate, Polysorbate 20, Polysorbate 80, Tin Oxide, Isohexadecane, Gellan Gum, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Phenoxyethanol, Ethylhexylglycerin, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491)
How beautiful are the swatches of the Item Beauty Lid Glaze Hydrating Jelly Eyeshadow? They all look so metallic and pretty, and appear to have a nice, buildable formula allowing you to go for a sheer hint of colour.
Alternatively, you can build up the opacity by adding a little more product to the eyelids. I personally love the look of Liquid Bold and Lunar Drop, and they’re available right now.
All images belong to Item Beauty.
Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty. In addition to Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!