Addison Rae announced that she was launching her own beauty brand back in July, and today it’s finally launched. There’s six different products, with the Item Beauty Lash Snack Lengthening Mascara being just one of the six original products.
If you’d like to find out all about the Item Beauty Lash Snack Lengthening Mascara, keep on reading…
Item Beauty Lash Snack Lengthening Mascara
The Item Beauty Lash Snack Lengthening Mascara is $14 which is more affordable than I thought it would be. Sometimes when an influencer drops a new brand, the prices are inflated.
However, I think all of the Item Beauty are reasonably priced which is great because the demographic is younger than say Fenty’s.
If you compare the price of the Item Beauty Lash Snack Lengthening Mascara to some drugstore mascara brands like L’Oreal, Maybelline and Revolution, they’re all around this price anyway, and this is a more luxe mascar.
The Item Beauty Lash Snack Lengthening Mascara is flake-free and smudge-proof, with a lengthening formula that is packed with nourishing lash boosters and hydrating conditioners like castor seed oil, glycerin and coconut oil.
“This mascara is cruelty-free, vegan, dermatologist tested, and ophthalmologist tested, so it’s safe for even the most sensitive eyes.“
Item Beauty claim the Item Beauty Lash Snack Lengthening Mascara has a unique micro wand and exclusive complex in the formula naturally enhance every single lash for 3x the volume.
It is just available in one shade to begin with, but they could perhaps introduce more as time goes on, and maybe even a waterproof version, should the mascara be a bestseller.
“This flake-free and smudge-proof lengthening mascara is packed with nourishing lash boosters and hydrating conditioners like castor seed oil, glycerin and coconut oil so your lashes can live large.
The unique micro wand and exclusive complex in the formula naturally enhance every single lash for 3x the volume.“
This Item Beauty Lash Snack Lengthening Mascara is cruelty-free, vegan, dermatologist tested, and ophthalmologist tested, so it’s safe for even the most sensitive eyes.
Water (Eau), Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax (Cire de carnauba), Synthetic Beeswax, Ricinus Communis (Castor) Seed Oil, Stearic Acid, Polyvinyl Alcohol, Butylene Glycol, Glycerin, Aminomethyl Propanol, Panthenol, Tocopherol, Ascorbyl Palmitate, Biotinoyl Tripeptide-1, Gardenia Taitensis Flower, Hydrogenated Coconut Oil, Lecithin, Caprylyl Glycol, Cellulose, Silica, Phenoxyethanol, Sodium Dehydroacetate, Citric Acid, Iron Oxides
IPSY includes the Lash Snack Mascara in this month’s box, and they describe the mascara as the following;
- It’s snack time! This holy grail formula gives your lashes the ultimate treat: out-of-this-world volume and nourishing growth boosters.
- No more brittle, flaky lashes. Conditioners like castor seed oil, glycerin, and coconut oil coat the lashes in a smudge-proof and protective layer to keep them strong and healthy.
- We know a good wand when we see one and this micro wand takes the cake—separating, lifting, and coating each individual lash for up to three times your natural volume.
- The cherry on top? A two percent Widelash™ Complex (a lash-loving multivitamin serum) that helps to promote longer, fuller flutters.
Apply from root to tip to lengthen, volumize, and level up your lashes. Minus the clumps or flakes.
I think the Item Beauty Lash Snack Lengthening Mascara has super sleek packaging, with a silver metallic tube that has a dipped blue effect.
It’s different for a mascara tube, and the brush is a synthetic wand with tapered bristles that shorten towards the tip of the brush allowing you to catch all of the tiny lower lashes. The reviews for the Item Beauty Lash Snack Lengthening Mascara so far have been amazing, and I can’t wait to try it!
All images belong to Item Beauty.
Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty. In addition to Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!