The Item Beauty Air Hug Concealer has launched today as the newest product for Addison Rae’s own beauty brand Item Beauty. We only recently saw the brand launch a setting spray a couple of weeks ago, so it’s exciting to see yet another launch so soon.
The Item Beauty Air Hug Concealer is Item Beauty’s first complexion product. They already have a loose setting powder, but they’ve never created any concealers or foundations until now. If you already enjoy their loose powder, or setting spray, you’re going to love this new concealer.
“When you need to course correct, this medium-to-full coverage concealer is the way to go. Our lightweight formula features Carica papaya fruit extract to deliver a boost of yummy antioxidants, like vitamin C, and lends a smooth, seamless finish. Its pillowy texture glides on effortlessly and melts into your skin without a crease in sight.“
Dot and blend using fingers or BLEND OUT mini makeup sponge. Apply concealer to areas of the face that could use a little bit of love, like spots, redness and under eyes. Keep this one handy for quick touch-ups throughout the day.
The Item Beauty Air Hug Concealer is $18, and is available in 20 shades divided into fair, light, medium, tan and deep shade categories. The lightest shade available is 100, and the deepest shade is 530.
Hopefully the brand will launch some further shades, as there’s definitely room for improvement, but it’s good to see five decently deep shades for richer skintones.
This concealer is packaged within a frosted plastic tube, with a bright orange to silver ombre effect on the lid. It also has a large doefoot applicator for easy application. The tube contains 10.8ml / 0.36 fl. oz. of product too, which is very generous for a concealer, and it’s available right now.
All images belong to Item Beauty.
Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty. In addition to Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!