The IT Cosmetics Your Skin But Better Hydrating Foundation has been revealed as the brand new foundation from IT Cosmetics. It’s set to launch right here from the 2nd of August, and I have all the details. So keep on reading to find out more….
IT Cosmetics Your Skin But Better Hydrating Foundation
The IT Cosmetics Your Skin But Better Hydrating Foundation is the newest addition to the brand’s Your Skin But Better Collection, and is described as being your natural makeup look must-have.
Priced at $39.50, and available from ULTA, but I imagine it’ll launch across all IT Cosmetics stockists following the full launch from the 2nd of August.
I do feel like $39.50 is pricey for an IT Cosmetics Foundation, but from what I can gather, the IT Cosmetics Your Skin But Better Hydrating Foundation is more than your average foundation.
Available in 24 shades, the IT Cosmetics Your Skin But Better Hydrating Foundation is a lightweight, hydrating foundation with a natural radiant finish works to give you beautiful-looking skin even on the days you don’t wear it.
IT Cosmetics claim that you can experience an instantly better-looking complexion and better bare skin in just two weeks of use with the new Your Skin But Better Hydrating Foundation + Skincare.
Offering buildable, medium coverage that minimises the look of pores and imperfections while delivering all-day hydration and wear with a natural radiant finish.
The formula is said to be suitable for all skin types, and is infused with hyaluronic acid, aloe vera extract, plus vitamins E and B5, your skin-loving lightweight foundation goes beyond a tinted moisturizer by working behind the scenes as you wear it.
Key Benefits
- Hydrating foundation with buildable, medium coverage
- Micro-fine pearl powder provides a natural radiant finish
- Moisturizing hyaluronic acid, aloe vera extract, vitamins E & B5, plus hepes acid for gentle exfoliation
Directions
- Shake well and apply 1-2 pumps to clean skin using your IT Brushes for ULTA Airbrush Complexion Perfection Brush #115 or favorite IT Cosmetics foundation brush. For best results, start at the center of your face and blend outward.
- Beauty Tip: Need fuller coverage for targeted areas of your face? Use Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer to instantly cover acne scars, dark under-eye circles and other skin imperfections.
It looks like the IT Cosmetics Your Skin But Better Hydrating Foundation is available in 24 shades, with Fair Warm 10 being the lightest shade and Deep Cool 62 being the deepest shade on offer.
The packaging looks so sleek compared to the typical plastic tube packaging IT Cosmetics tends to opt for. With this foundation being packaged within an airless pump bottle, which I imagine is to protect the skincare ingredients within the bottle.
As a dry skin girl, the IT Cosmetics Your Skin But Better Hydrating Foundation really does appeal to me. The formula sounds lovely, and the medium yet buildable coverage sounds amazing too, and it’s available right here.
BUY HERE: ULTA / Cult Beauty / Sephora
All images belong to IT Cosmetics.
Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty – I have been a beauty writer since 2012.
As well as owning Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!