When a brand chooses to discontinue, reformulate and relaunch a product, it’s always a bit nerve-wracking if you’ve been a fan of said product. The IT Cosmetics Superhero No Tug Gel Eyeliner collection has just launched, and it’s a reformulation of their old No Tug Waterproof Eyeliner Pencil.
The IT Cosmetics Superhero No Tug Gel Eyeliner has only just launched, but on the IT Cosmetics website there are already reviews from people complaining about the new formula, and begging for the old formula to return.
IT Cosmetics Superhero No Tug Gel Eyeliner
- Super blendable gel eyeliner pencil delivers smooth-glide application of rich, saturated color without tugging on your delicate eyelids
- Available in 8 high-impact shades for your most eye-opening results
The IT Cosmetics Superhero No Tug Gel Eyeliner collection are now available in eight shades, and are $22 each;
- Super Black
- Fantastic Espresso
- Magical Slate
- Brilliant Brown
- Cosmic Copper
- Mystic Emerald
- Powerful Plum
- Bold Blue
The IT Cosmetics Superhero No Tug Gel Eyeliner collection are currently only available via the IT Cosmetics US website, and HSN which is an American version of a shopping channel like Ideal World or QVC.
The IT Cosmetics UK website still sells the old version of the eyeliner, so it could be some time before the new formula arrives, as it does tend to take a while for the new launches to filter through. If you love the original formula, I’d recommend reading the reviews and questions on the IT Cosmetics website here, to see what people think between the two formulas.
All images belong to IT Cosmetics.
Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty. In addition to Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!