I absolutely love IT Cosmetics eyeshadows, so I’m excited that they’ve launched the IT Cosmetics Naturally Pretty Love Essentials Palette as the newest addition to their Naturally Pretty Collection. If you’d like to find out more about this brand new eyeshadow palette, keep on reading…
IT Cosmetics Naturally Pretty Love Essentials Palette
“Naturally Pretty Love Essentials Matte Eye Shadow Palette is made with IT Cosmetics’ eye shadow formula in seven stunning shades, each chosen to bring striking attention to your eyes.
Any matte shade can be transformed into a shining pearl-like shade with the Transforming Hello Light shade that creates a fresh pearlized color with the simple swipe of a brush.“
The IT Cosmetics Naturally Pretty Love Essentials Palette is currently exclusive to QVC where it’s on sale for $32.76, and with 3 EasyPays of $10.92. Not only do you get the palette, but it also comes with one of the IT Cosmetics Heavenly Luxe No27 Eyeshadow Brushes too.
If you’ve never tried the IT Cosmetics makeup brushes you’re seriously missing out. The quality is great, and their eye brushes in particular, blend and diffuse eyeshadow like a dream.
Included within the IT Cosmetics Naturally Pretty Love Essentials Palette are the following seven shades;
- Transforming Hello Light
- Imagine – a neutral matte cream
- Wonder – a soft matte vanilla
- Dream – a nude pink
- Passion – a champagne taupe
- Intrigue – a rich chocolate
- Allure – a deep midnight charcoal
It appears that the IT Cosmetics Naturally Pretty Love Essentials Palette is a deeper, smokier version of the original IT Cosmetics Naturally Pretty Essentials Palette which was a little more muted in comparison. It’s a really pretty palette, and is available right now.
All images belong to IT Cosmetics.

Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty. In addition to Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!