IT Cosmetics Love is the Foundation Brush | It’s BACK!

Every single year, IT Cosmetics launch a version of their IT Cosmetics Love is the Foundation Brush, and it’s become somewhat of an annual tradition. Every year they manage to create a completely new design, and today I have the IT Cosmetics Love is the Foundation Brush 2021 edition to show you.

BUY HERE: Cult Beauty / Selfridges / John Lewis

IT Cosmetics Love is the Foundation Brush

IT Cosmetics Love is the Foundation Brush

IT Cosmetics Love is the Foundation Brush

Key Benefits

  • Unique heart-shaped foundation brush flawlessly applies your favorite liquid, cream and powder foundations
  • Ultra-plush, cruelty-free brush hairs provide effortless, streak-free makeup application and won’t shed

IT Cosmetics Love is the Foundation Brush

IT Brushes for Ulta Love is the Foundation Brush is your Limited Edition featuring a unique heart shape that does the work for you. Flawlessly apply your favorite foundation for your most airbrushed finish every time.

IT Cosmetics Love is the Foundation BrushKey Benefits

  • Limited-edition foundation brush
  • Densely packed, heart-shaped head and streamlined, confetti handle
  • Signature Heavenly Luxe hairs
  • Pairs perfectly with your favorite liquid, cream and powder foundations

IT Cosmetics Love is the Foundation Brush

The Love is the Foundation Brush for 2020, has a bright pink metallic handle and ferrule with little silver hearts dotted all over the handle. It’s such a cute design, and it is pricey for a foundation brush, but the IT Cosmetics makeup brushes really are of exceptional quality. The 2021 design is a little different, with a liquid handle with heart confetti inside which is a design we’ve seen the brand do before.

BUY HERE: Cult Beauty / Selfridges / John Lewis

All images belong to IT Cosmetics.



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