Every single year, IT Cosmetics launch a version of their IT Cosmetics Love is the Foundation Brush, and it’s become somewhat of an annual tradition. Every year they manage to create a completely new design, and today I have the IT Cosmetics Love is the Foundation Brush 2021 edition to show you.
BUY HERE: Cult Beauty / Selfridges / John Lewis
IT Cosmetics Love is the Foundation Brush
Key Benefits
- Unique heart-shaped foundation brush flawlessly applies your favorite liquid, cream and powder foundations
- Ultra-plush, cruelty-free brush hairs provide effortless, streak-free makeup application and won’t shed
“IT Brushes for Ulta Love is the Foundation Brush is your Limited Edition featuring a unique heart shape that does the work for you. Flawlessly apply your favorite foundation for your most airbrushed finish every time.“
Key Benefits
- Limited-edition foundation brush
- Densely packed, heart-shaped head and streamlined, confetti handle
- Signature Heavenly Luxe hairs
- Pairs perfectly with your favorite liquid, cream and powder foundations
The Love is the Foundation Brush for 2020, has a bright pink metallic handle and ferrule with little silver hearts dotted all over the handle. It’s such a cute design, and it is pricey for a foundation brush, but the IT Cosmetics makeup brushes really are of exceptional quality. The 2021 design is a little different, with a liquid handle with heart confetti inside which is a design we’ve seen the brand do before.
BUY HERE: Cult Beauty / Selfridges / John Lewis
All images belong to IT Cosmetics.
Hi, my name is Gemma, and I’m the owner of MakeupMuddle.com. I’m a true beauty obsessive, and love writing about anything to do with beauty – I have been a beauty writer since 2012.
As well as owning Makeup Muddle, I also own GemmaEtc.com, and love sharing my thoughts and feelings about the greatest (and not so great) beauty products!